Marketing Director
3 weeks ago
Join to apply for the Marketing Director role at Plexus
OverviewAt Plexus, we're a fast-moving legal tech company solving complex marketing challenges and driving growth. We're seeking a Marketing Director to help achieve ambitious goals, including a 30% year-over-year increase in marketing-sourced revenue. You'll refine brand and demand generation strategies, improve lead quality, and drive innovative acquisition and content initiatives. This role involves shaping and delivering our growth strategy, collaborating with Sales, and making a direct impact on the business.
About the role- Manage the Marketing team, function, operations and budget.
- Develop brand, demand generation, ABM and lifecycle programs aligned to ICP and growth goals.
- Collaborate with sales and product teams to ensure messaging consistency and effective go-to-market strategies.
- Develop brand, platform and persona value-based narratives.
- Own AEO/SEO, CRO, and paid channels with a focus on predictable funnel growth.
- Refine the digital buyer journey, nurturing strategy and attribution model to improve conversions using our tech stack (HubSpot, Salesforce, and an ecosystem of AI-first platforms).
- Own Plexus's HubSpot and conversational AI instance, ensuring campaigns and processes scale with growth.
- Develop thought leadership and persona-based content programs (e.g., articles, guides, webinars) that drive engagement and results.
- Deliver successful conferences and executive events.
- Track and measure campaign effectiveness and marketing performance, using data to make informed decisions.
- Optimise our sales hand-off process, providing SDRs with better insights to boost the acceptance of sales leads and opportunities by 30% or more.
- 8+ years in B2B marketing leadership, ideally in SaaS, tech, or legal/financial tech.
- Experience building and executing digital-first marketing strategies that drive measurable results and strong demand generation.
- Mix of strategy and execution—comfortable with data analysis and high-level planning, and able to partner with Sales and work cross-functionally across GTM teams.
- Strategic and self-driven: take ownership of marketing outcomes and set direction with limited oversight.
- Reliable and execution-focused: manage multiple campaigns with strong attention to detail.
- Flexible and adaptable: thrive in fast-moving environments and handle changing priorities.
- Clear and persuasive communicator: align stakeholders and craft compelling narratives.
- Commercial and impact-led: focus on measurable outcomes and results.
- Growth and demand oriented: emphasis on growth and digital marketing.
- Open and growth-minded: receptive to feedback and committed to development.
- Bonus: familiarity with HubSpot and Salesforce and ability to connect marketing to revenue.
- Own your work: lead key initiatives and drive real growth.
- Move fast: operate in a growth-focused scale-up environment.
- Make a difference: contribute to redefining legal tech.
- Grow with us: strong career progression and investment in people.
- Learn from the best: work with an experienced and supportive leadership team.
- Hybrid work model: three days in the office, two days remote.
Ready to make a real impact? Apply now and help rewrite the future of legal tech together.
Plexus is an equal opportunity employer. We welcome applications from all backgrounds, communities and industries, and are committed to having a diverse team that will kick huge, exciting and impactful goals.
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