Senior Brand Manager

6 days ago

Sydney, New South Wales, Australia Goodman Fielder Pty Limited Full time
  • Lead the brand growth strategy and innovation pipeline for Helga's
  • Drive end-to-end, high-impact cross-functional projects
  • Join a dynamic FMCG leader with a strong culture and career growth opportunities

About us

At Goodman Fielder our purpose is making everyday food better for everyone. Our aspiration is to be the leading integrated food solutions business in the region. We are a team that believes that anything is possible. A team that understands our business and focuses on the right things that make the biggest difference and one that considers our end-to-end value chain when making decisions to optimise our business. We drive change as an opportunity for us to innovate and transform our business and to achieve beyond what we think is possible.

The role:

Helga's is a staple in Australian households, known for its quality, taste, and commitment to innovation. We're looking for a Senior Brand Manager who thrives on driving brand growth, challenging the status quo, and creating meaningful connections with consumers. Reporting to the Marketing Manager – Premium Loaf, you'll take ownership of Helga's strategic direction, shaping the future of the brand and delivering profitable growth across retail and foodservice channels. This is a rare opportunity to play a pivotal role in a high-profile portfolio, leading complex projects and bringing bold ideas to life.

What you'll do:

  • Be the go-to expert for the Helga's brand, with deep insight into category trends and the competitive landscape
  • In alignment with the Marketing Manager, develop and execute a 3-year strategic plan that drives portfolio health, brand preference, and commercial success
  • Lead portfolio optimisation initiatives to maximise profitability
  • Develop and execute best-in-class communication plans that resonate with consumers and drive engagement
  • Spearhead innovation, leading the development and launch of new products that meet evolving consumer needs
  • Work cross-functionally with Sales, R&D, Supply Chain, and external partners to ensure seamless execution

Who you are:

  • You're a passionate, results-driven marketer who thrives in a fast-paced, dynamic environment. You think strategically, act decisively, and know how to bring a brand to life in a way that captivates consumers and drives business growth. You're also a natural collaborator - an exceptional communicator who can influence stakeholders and inspire teams to push boundaries.

What you need:

  • 8+ years of brand marketing experience in FMCG/Consumer Goods
  • A proven track record of driving brand growth and leading high-impact, cross-functional projects
  • Expertise in brand strategy, innovation, and portfolio management
  • Strong commercial acumen, with experience in NPD project management
  • A data-driven mindset with proficiency in MS Office and Circana
  • Exceptional stakeholder management skills, with the ability to influence and inspire
  • A degree in Marketing, Business, or a related field

What to expect from us:

With sites spanning across the Australasian and Asian regions, you can expect the opportunity to build your own home-grown career across functions, locations and brands.

In return for your passion and success, we will reward you with a competitive remuneration package and help you to achieve personal and professional growth and development. We aim to be a destination employer in the food industry where we don't just offer jobs - we offer long term careers.

We value a culture that promotes work life balance and flexibility (work from home options available).

Ready to shape the future of Helga's? Apply now.

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