Senior Brand Governance and Experience Manager
4 days ago
Join our Banking and Financial Services Marketing team as the Senior Manager in Brand Governance and Brand Experience to set the standard for how we show up as a highly loved and iconic consumer brand through creative experiences in our Banking and Financial Services ecosystem.
At Macquarie, our advantage is bringing together diverse people and empowering them to shape all kinds of possibilities. We are a global financial services group operating in 34 markets and with 55 years of unbroken profitability. You'll be part of a friendly and supportive team where everyone - no matter what role - contributes ideas and drives outcomes.
What role will you play?
As the Senior Brand Governance and Brand Experience Manager, you will report to the Director of Brand Strategy and take the lead on upholding the brand's integrity and consistency through the application of guidelines, monitoring of risk related policies and procedures as well as ensuring our brand strategy is infused through our existing customer experiences and evolving digital ecosystem.
You will design and implement an effective brand governance framework with a clear cadence and monitoring system. You will also manage brand health and ad tracking, oversee our advertising and communications customer advocacy engagement program and manage the annual brand budget expense tracker, external agency contracts and operations as well as subscriptions for creative resources.
You will also provide guidance on how our brand shows up internally and collaborate with cross-functional peers in experience design, engineering and product to infuse our brand strategy into key inception points that play out across our ecosystem and end to end customer experience as well as advertising touchpoints to contribute to our drive towards showing up as a technology company in the financial services sector.
What you offer
Experience in a similar strategic governance role with emphasis on proactively managing risk and driving brand governance by monitoring how brands show up and are managed across their full ecosystem.
Experience working with strategic marketers to add value to the planning process, including CVP and messaging development, and its application through marketing/advertising to drive brand, growth, and customer outcomes.
Experience collaborating with and influencing internal creative teams.
Experience collaborating with and influencing cross-functional colleagues.
An eye for detail to ensure nothing is missed.
Ability and willingness to navigate ambiguity.
We love hearing from anyone inspired to build a better future with us, if you're excited about the role or working at Macquarie we encourage you to apply.
About Banking and Financial Services
Banking and Financial Services is our technology-driven retail bank. You will be part of a team that supports clients to achieve their full potential - whether that's buying a home, growing a business or investing to manage wealth.
Benefits
Macquarie employees can access a wide range of benefits which, depending on eligibility criteria, include:
- Hybrid and flexible working arrangements
- One wellbeing leave day per year and up to five additional days leave based on length of service
- Up to 20 weeks paid parental leave as well as benefits to support you as you transition to life as a working parent
- Paid volunteer leave and donation matching
- Range of benefits to support your physical, psychological and financial wellbeing
- Access to a wide range of learning and development opportunities
Our commitment to diversity, equity and inclusion
We are committed to fostering a diverse, equitable and inclusive workplace. We encourage people from all backgrounds to apply and welcome all identities, including race, ethnicity, cultural identity, nationality, gender (including gender identity or expression), age, sexual orientation, marital or partnership status, parental, caregiving or family status, family and domestic violence status, neurodiversity, religion or belief, disability, or socio-economic background. We welcome further discussions on how you can feel included and belong at Macquarie as you progress through our recruitment process. Our aim is to provide reasonable adjustments to individuals who may need support during the recruitment process and through working arrangements. If you require additional assistance, please let us know in the application process.
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