Senior Customer Marketing Manager

Kepak is one of Europe's leading food companies with manufacturing sites across Ireland and the UK. Kepak's vision is to be a successful, sustainable, future ready Food Business with differentiation at its core, that is a great place to work. This vision is underpinned by our values of Responsibility, Ambition, Passion For Food & Teamwork.

We have an exciting opportunity for a Senior Customer Marketing Manager to join our Insight, Innovation & Marketing (IIM) team. Based at our site in Kirkham, Preston, we offer flexible hybrid working.

As a Senior Customer Marketing Manager, you will lead the strategic development and execution of retailer-specific marketing plans that drive growth across Kepak's brands, shopper engagement, and customer value across chilled categories. Sitting at the intersection of brand, sales, category, and retailer partnerships, you will be accountable for elevating the execution of our brands in market and leading a high-performing customer marketing function.

You will also shape long-term shopper strategies, optimise retail media investments, and manage, coach, and develop junior team members.

Responsibilities

Strategic Shopper & Customer Marketing Leadership

• Lead the creation and delivery of customer marketing plans aligned to brand, category, and customer objectives.
• Own the customer marketing calendar and ensure alignment with both internal strategic priorities and external retail cycles.

Retailer Partnerships & Commercial Activation

• Act as the senior marketing interface with top UK grocery customers, building joint business plans and co-marketing initiatives.
• Influence retailer strategy through compelling trade stories and evidence-based activation proposals for NPD and existing SKUs.
• Lead high-impact retail media investment decisions across platforms like Tesco Media, Sainsbury's Nectar 360, ASDA Media, etc.

Line Management & Team Leadership

• Line manage, coach and develop junior team member(s) to build functional expertise and performance culture.

Budget Ownership & ROI Optimisation

• Own and manage the customer marketing budget with a focus on effective and efficient investment allocation.

Cross-Functional Collaboration

• Lead cross-functional alignment with Sales, Category, Brand, and Digital teams to ensure seamless execution of commercial plans.

Insights-Driven Marketing Execution

• Utilise shopper and loyalty data (e.g., Nielsen, Kantar, retailer portals) to unlock opportunities, personalise execution, and grow brand penetration.
• Adapt national brand campaigns to drive engagement at the shopper level.
• Develop and implement promotional strategies (in-store displays, retailer loyalty programmes, sampling, core in-store/digital activations).
  • Experience: 5+ years in marketing discipline, ideally within the food industry or consumer good knowledge and/or experience of engaging with UK retailers.

Proven track record in:

• Analytical & Strategic Thinking: Strong experience in performance tracking, data analysis, and strategic decision-making.
• UK Retail Expertise: Strong strategic understanding of the UK retail market with depth across channels, not limited to Grocery.
• Collaboration & Leadership: Strong ability to work cross-functionally and manage relationships with key stakeholders.
• Commercial Acumen: A results-driven approach with an understanding of market dynamics and brand management.

What can we offer you?

• Company Pension
• Hybrid working
• Car Allowance Provided
• Further Education support
• Employee Discount Platform - All Kepak employees are entitled to access to the WrkIt platform, which offers significant discounts and cashback with hundreds of brands.
• Bike to Work Scheme - You can buy a bike and safety equipment through a salary sacrifice scheme which reduces your taxable income – meaning you pay less tax
• Long Service Awards - We recognise, acknowledge and award the dedication and valuable contribution of long serving employees
• GroceryAid Employee Assistance Program - help with a wide range of topics including mental health and wellbeing support, family and relationship advice, debt management, back to work support, and counselling for all Kepak colleagues and their families.
• Corporate gym membership at Ribby Hall Village
• Subsidised canteen
• BUPA Cash plan free of charge

#IND