Digital Optimisation and Personalisation Manager

We've never been 'just a bank'. Just like you should never be 'just an employee'. We're united in our belief that in banking, better can be bigger, and together we're making it happen.

It starts here. With Bendigo Bank… and you.

Bendigo Bank exists to feed into the prosperity of our customers and community. We know that as a bank we will only be successful if we focus first on the success of our customers, our people, communities, partners, suppliers, and shareholders.

Our Brand, Marketing and Communications (BMC) division is a dynamic and collaborative group, responsible for shaping the brand and driving growth across Bendigo Bank. We are data-driven and customer-centric, constantly innovating to enhance customer experience and build strong brand loyalty. We thrive on creativity, collaboration, and a results-oriented approach.

Our Digital Communications team within the Digital Marketing Centre of Excellence is proactively driving innovation in our marketing channels, leveraging technology and data-driven insights to create digital experiences that connect with our customers. A close-knit team, passionate about delivering exceptional digital experiences and driving business results. We're looking for someone who is equally passionate about data-driven experimentation, personalisation, digital experiences, and leadership.

We currently have a brand-new full-time position for a Digital Optimisation and Personalisation Manager to lead our Conversion Rate Optimisation (CRO) and UX teams. Leading a small team of subject matter experts, you'll be comfortable navigating change and working in an agile environment. Your experience in large, complex organisations, ideally in highly regulated environments, combined with your technical knowledge of personalising customer journeys and experimentation, will drive continuous improvement to the customer experience. This is an impactful leadership role where you will help shape the future of digital marketing.

This role can be based in Melbourne, Adelaide, Bendigo, or Sydney. We offer flexible work options that put our people first, including a hybrid model with a minimum requirement of 60% of your time per week in the office.

As Digital Optimisation and Personalisation Manager, you'll get to:

• Lead and mentor the CRO and UX teams, fostering a culture of innovation and continuous improvement
• Guide the development and implementation of A/B testing, personalisation initiatives, and other optimisation techniques across Bendigo Bank's digital marketing channels
• Manage and prioritise multiple projects using agile methodologies
• Develop data-driven strategies to optimise customer journeys and increase conversion rates
• Build strong relationships with key stakeholders, communicating team progress and achievements effectively
• Champion a mobile-first approach, ensuring digital content is engaging, accessible, and optimised for all devices
• Lead through change, staying abreast of evolving digital trends and technologies

What you'll bring to the role:

• Experience in digital marketing, ideally in a highly regulated industry
• Proven leadership in developing high-performing teams
• Deep knowledge of CRO, digital personalisation, customer journey mapping, UX, data analytics, and current trends
• Understanding of web design standards, usability, accessibility, and rich media
• Hands-on experience with web analytics tools (GA4, Crazy Egg, Site Improve) and Digital Experience Platforms (e.g., Optimizely)
• Excellent communication and stakeholder management skills

Why work with us?

• Make a meaningful impact that benefits customers and communities.

• Be valued in a diverse and inclusive team.

• Enjoy career growth and flexibility, balancing work and life.

Our benefits include:

• Hybrid work, flexible hours, and a compressed workweek

• Health and wellbeing support, including discounted gym memberships, private health insurance, and an Employee Assistance Program (EAP)

We're making better, bigger. And we'll get there with you.

Could you be our new Digital Optimisation and Personalisation Manager? Now's the time to aim higher — for the future you deserve. Apply now

At Bendigo Bank, we believe a diverse workforce supported by an inclusive culture is central to our success. We actively encourage applications from those who bring diversity of thought and support candidate requests for adjustments to participate fully in the selection process.