Senior Digital Data Analyst

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The Senior Digital Data Analyst holds a role in Medibank's Digital Platforms and Engineering team, reporting to the Digital Analytics Lead. This role is responsible for the design and delivery of digital data collection, driving data driven insights across Medibank's core Digital Channels – including public-facing websites (medibank.com.au) and member portals (My Medibank and OSHC member websites) across app and web platforms.

We're looking for a seasoned Digital Data professional who can formulate a vision and achieve successful business outcomes through collaborative teamwork and responsible decision-making.

• Act as an SME and develop expertise and insights on Medibank Digital data ecosystem, championing digital data to be the integration fabric for Medibank digital ecosystem.
• Enable reusability, scalability and efficiency in digital analytics implementation and tagging practice by adopting a generic data model and implementing a standardised data layers library.
• Provide guidance and support on 3rd party tag implementation (floodlights, vendor tags), partner with marketing and media agency to enable marketing use cases.
• Conduct regular audit and data validation exercises to ensure digital data collection and tag management practice is accurate and compliant with Medibank privacy policy.
• Configure, maintain, and review digital analytics platforms.
• Schedule regular digital data audit and health check to ensure data accuracy and compliance obligations.
• Develop digital measurement framework to inform digital data collection and align key measures to business objectives.
• Apply enterprise view from data collection, processing, and reporting. Adhere to enterprise definition to create alignment, consistency and synergy between data sources to achieve single view of customer insights.
• Utilise analytics and marketing platforms capabilities to activate insights and marketing opportunities.
• Develop dashboards for self-service and automate insights on digital platform performance.
• Perform QA and data validation exercises regularly to ensure data integrity.
• Partner with Digital team in creating digital analytics measurement plan that aligns to business OKRs.
• Socialise and communicate Digital Analytics roadmap with the Enterprise Digital team and with business stakeholders to always ensure transparency.

• 5+ years' experience in digital analytics.
• Experience configurating data layers and implementing tags on Adobe Launch and Google Tag Manager.
• Strong knowledge and power user of Adobe Analytics and Google Analytics.
• Experience in designing and implementing Data Layers on both App and Web assets.
• Experience in implementation of Personalisation and Customer Data Platform is highly regarded (Adobe Target, DMP, Salesforce Marketing Cloud, Optimizely, Google Cloud Platform, Salesforce/ Adobe CDP).
• Experience with website conversion optimisation and campaign management via A/B testing tools such as Adobe Target.
• Understanding of technical platforms and principles, with a demonstrated ability of working closely with cross-functional agile delivery teams.
• An overall effective communicator who can explain insights clearly (verbal & written).
• The ability to build and maintain horizontal and vertical networks.

We understand that work means different things to everyone... We know happy, healthy people make great teams, and great teams put more heart into each customer and patient interaction. And that's why we're reinventing work.

Imagine a workplace where work didn't feel like work. A workplace where you could shape when and where you work to have more impact. Where flexible working isn't a buzzword, it's a reality.

Imagine a workplace that helps you and your family thrive. Where connection, personal development and health and wellbeing are front of mind.

We believe in everyone's potential and strive to make Medibank inclusive for all because different perspectives make us better. We encourage applications from everyone, including Aboriginal and Torres Strait Islander candidates, those with disabilities, and LGBTQIA+ community including transgender and gender diverse applicants.

For any adjustments or alternative formats during the recruitment process, please contact careers@medibank.com.au. To learn about our commitments and employee experiences, go to the diversity and inclusion page.