Senior Marketing Manager

Senior Marketing Manager – Brisbane, Australia

Join to apply for the Senior Marketing Manager role at Subway

Region: Brisbane Office, Australia

Ready for a fresh, new career? Look no further because one of the world's most iconic brands can help you get there.

Why Join Us?

At Subway, "better" is baked into our DNA. We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world's leading restaurant brands, we've always embraced change and the path ahead. And today, we\'re making better living way easier.

Our purpose is about more than the food we serve in our restaurants. It's centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.

About the Role:

The Senior Marketing Manager touches on all functions of the Marketing spectrum. Reporting to the Head of Brand Marketing, this role specializes in developing and executing marketing plans, product launches, promotions, and all media related to marketing campaigns for Subway. The role also assists by defining competitive market requirements and opportunities and provides ongoing marketing support that ensures the competitiveness of the brand in market. This role also contributes and manages the marketing budget with the Head of Marketing and Business Analyst.

If you feel that this is the role for you, and you are successful with your application, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast paced and agile working environment.

Responsibilities include but are not limited to:

• Collaborates with the Head of Brand Marketing, then directs the development of company market requirements (with their direct reports) for all marketing campaigns in restaurant and in media, to address specific product(s) or product line(s) launches, value offers and promotions and brand campaigns using previous analysis, customer research and trend reports.
• Partner closely with internal teams and agencies to ensure our creative ideas and campaigns make most effective use of an integrated mix of owned, earned and paid channels, and are deployed via innovative, targeted media and technology.
• Monitors the development of business plans, assesses market penetration, and product positioning to drive competitive advantage, revenue and market share. Reduces broad concepts and business strategies into structured product marketing plans. Analyze and report on the performance and ROI of marketing campaigns and activities, using various metrics and tools.
• Works with Operations and Legal to ensure correct implementation and execution across all Subway ANZ restaurants.
• Works with Culinary & Innovation on new product definition and business plans with joint departments. Also works with Insights and Culinary & Innovation on meeting deadlines, product claims, market research, monitoring competitive activity, and identifying customer needs and trends.

Skills and Abilities Required:

• Able to manage and maintain budget responsibilities.
• Strong interpersonal, verbal and written skills as well as proven ability to develop well-written documents and eloquently present.
• Well organized and detail oriented.
• Immensely collaborative spirit with high emotional intelligence, and open to helping with any task.
• Ability to work under pressure and deadlines.
• Ability to manage projects, multi-task, and remain positive/flexible in a fast-paced environment.
• Be able to demonstrate a track record of delivering results and driving growth through innovative and data-driven marketing initiatives.

Qualifications:

• Bachelor's degree in business, majoring in marketing or advertising
• Minimum of 10+ years of experience working in a generalist marketing role across multiple markets. 2+ years supervisory experience; managing a team of people to deliver campaigns and media spend.
• Able to multi-task, prioritize workload and comfortable working within a fast-paced environment.
• An ability to cultivate and build collaborative working relationships with a broad range of cross-functional stakeholders

What do we Offer?

• Competitive Bonus
• Tuition Reimbursement
• Company Holidays
• Volunteering time
• And Many More…