Social Media Officer

Mamamia — Social Media Growth Lead (Sydney, NSW)

Mamamia is Australia's largest independent women's media group and our core purpose is to make the world a better place for women and girls. We reach seven and a half million women each month across written, video and social platforms and we have the largest women's podcast network in the world with 55 different shows.

About the role

The Social Media Growth Lead will oversee and implement our social media strategy across various platforms. Your expertise in digital publishing and news sense will be crucial in driving engagement, expanding our audience reach, and enhancing brand awareness. This role is based in Sydney and reports to the Head of Audience Growth.

Responsibilities

• Develop a comprehensive growth strategy for social platforms, collaborating with key stakeholders in editorial and audience growth.
• Guide the execution of the growth strategy by channel, creating a push and pull content ecosystem across owned and off-platform channels.
• Drive growth with existing audiences and attract new audiences to key marquee brands or platforms.
• Explore and evaluate emerging or niche social platforms to expand brand presence, assessing potential benefits and risks.
• Regularly monitor performance and adjust strategy for all Mamamia brand, show, and sub-brand channels.
• Track, analyse, and optimise key metrics like reach, engagement, and conversions to drive platform growth.
• Leverage social media monitoring tools and industry research to generate insights that inform data-driven content creation.
• Provide guidance, training, and support to team members on social media best practices and platform updates.

Qualifications

• You have a minimum of 5 years of demonstrated experience in digital media management, with a track record of successful social media strategies.
• You possess a strong understanding of digital publishing principles, content optimisation, and platform-specific best practices.
• You have experience in leading and managing a social media team, with the ability to delegate tasks and drive team success.
• You can think strategically and develop innovative social media strategies aligned with business goals and audience interests.
• You're a team player who communicates effectively and gives and receives feedback with honesty and respect.
• You can prioritise the needs and perspectives of our audience and commercial partners in decision-making.
• You demonstrate adaptability and can solve problems creatively in a fast-paced environment.

Benefits

• Flexible working conditions (Hybrid working model)
• A day off to celebrate your birthday
• Additional leave for years of service, plus annual rewards to celebrate your work anniversaries
• Paid parental leave
• Paid volunteer leave to support RizeUp, our charity partner.
• The opportunity to work for a purpose-driven company and help us make the world a better place for women and girls.
• Wellbeing days: two personal days each year to take care of yourself
• Access to MOVE by Mamamia — our exclusive platform offering a range of workouts you can do anytime, anywhere, with no equipment needed

The ICONIC — Social & Influencer Media Coordinator (Sydney, NSW)

This is a Social & Influencer Media Coordinator role with THE ICONIC based in Sydney, NSW, AU.

Role Seniority: junior

More about the Social & Influencer Media Coordinator role at THE ICONIC

Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce & lifestyle destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations.

Got You Looking? Are you ready to shape the narrative of one of Australia and New Zealand's most loved brands? Do you thrive in a fast-paced, creative environment where your ideas can spark conversations and set trends? At THE ICONIC, we don't just follow the latest in fashion, lifestyle, and culture—we lead it.

We are a passionate, curious and creative team and we are all about building community and fostering meaningful engagement with our customers, our ICONITES and our partners.

Reporting to the Senior Social & Influencer Manager, our Social & Influencer Coordinator is an integral part of our team to identify purposeful partnerships with creators and drive engagement on our social channels, and help drive traffic to THE ICONIC's app and website through compelling and engaging content that is focused on creating value for our community.

Your Day-to-Day Responsibilities

• Be a go-to support for the team. Jumping in on ad hoc projects, competitor research, and campaign reporting.
• Social media

iProspect — Media Effectiveness Manager

iProspect is a global digital-first end-to-end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world's most iconic brands working across a network of more than 8,000 media and performance specialists throughout 93 global markets.

Data in marketing and advertising communications is changing rapidly, as is the technology used to leverage it. As clients prepare for a data-led party led world, they need help in designing and implementing analytical solutions to ensure effective media investment and optimisation.

We are now excited to invite applications for the new role of Media Effectiveness Manager, joining a specialty-built team partnering with one of our global clients.

In this exciting new role you will be hands on the tools and growing opportunity in the data, digital and measurement space.

This is a rare and new opportunity for you to join the iPro data & analytics offering and play a key role in delivering to an exciting new client as well as more broadly across the group.

The role:

• Working within the data of your key client and supporting the media team by delivering insights and recommendations
• Translate client challenges into clear digital maturity models, roadmaps and strategies
• Work with senior leadership to provide regular thought leadership, insights and recommendations for best practice analytics and performance optimisation
• Drive MMM with the clients own global tool – finding optimal ways to utilize this
• Partner with the clients' Measurement team to develop appropriate data and analytics set up and frameworks to ensure successful frameworks
• Consult on best practice processes to collect and ingest the required data for Media Optimisations, Data Visualisation, Reporting and Measurement

A bit about you:

• Strong understanding of media planning and buying essentials, Performance Media and data & analytics
• Experience in data & analytics technology and pl
• Experience in applying analytics to paid media, the google marketing stack and other third-party measurement, adserver & bid management solutions and audience segmentation.
• Experience in building out exec level insights packs and dashboard that inform business and budgeting decisions
• Background in and broad knowledge of technology from applications to infrastructure
• Experience building out quality industry and category level insights that can support strategy creation

What's in it for you

• The opportunity to work on a brand new global client with a high achieving and motivated team
• Real flexibility to work when and where you feel most productive with our 'Be the Best You' policy which includes a $250 contribution to your home office set up
• The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
• 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way
• Career Development and Learning & Development opportunities, including access to our global online densu University

Our culture

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.

Salary range for this role is between $04k - 108k inclusive of Superannuation - dependent on skill set and experience.

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