Digital Marketing Executive

2 weeks ago

Melbourne, Victoria, Australia Amer Sports Full time

At Arc'teryx, we design gear that gives you the freedom to explore—whether that's in the backcountry, the city, or somewhere in between. Now, we're looking for a Digital Marketing Executive to join our team and help bring our brand to life across digital platforms in Australia and New Zealand.

Reporting to the Head of Digital, you'll lead our paid media and digital marketing strategy, creating campaigns that attract new guests, build meaningful connections, and deliver real business impact—all while staying true to our purpose-led brand values.

Benefits
  • A generous team discount, not only with Arc'Teryx, but other affiliated brands with Amer Sports
  • Product allowance to get you geared up in Arc'teryx
  • Competitive salary and a great bonus scheme
  • Flexible work options, including additional school holiday support
  • 6-star energy-efficient office focused on sustainability
  • Career development, wellbeing initiatives, and growth opportunities
  • Parental Leave Top Up Program to support all future parents
  • Access to an Employee Assistant Program to support your health & wellbeing
  • Be part of a global business with great career pathways and opportunities across multiple brands
Responsibilities
  • Translate seasonal priorities and commercial goals into a full-funnel paid media and digital marketing strategy that accelerates guest acquisition and deepens engagement.
  • Own and delivery of integrated paid media campaigns across Google, Meta, TikTok, and emerging platforms, ensuring seamless alignment with the marketing calendar.
  • Continuously monitor, test, and refine campaigns to maximise ROI, enhance brand equity, and achieve ambitious growth targets.
  • Design and manage initiatives that grow our database and attract high-value new guests, leveraging first-party data and advanced audience strategies.
  • Build forecasts, manage pacing, and optimise spend to ensure efficiency, transparency, and alignment with business objectives.
  • Collaborate closely with eCommerce, retail, and brand teams to ensure campaign messaging is consistent, impactful, and tailored to each channel.
  • Brief and partner with internal and global creative teams to deliver compelling digital content that resonates with local audiences and strengthens our brand storytelling.
  • Direct and challenge external media partners to deliver best-in-class execution, innovation, and results.
  • Provide regular reporting to senior leadership, translating analytics and performance data into clear recommendations that inform future strategy.
  • Stay ahead of digital trends, platform innovations, and competitor movements to unlock new growth opportunities for Arc'teryx ANZ.
Qualifications
  • 3+ years' experience in digital marketing, with deep paid media expertise
  • Hands-on knowledge of Google and Meta campaign management
  • Confident with GA4, analytics, and data-driven decision making
  • Strong copywriting and creative briefing skills
  • A commercial mindset with the ability to balance performance and brand integrity
  • A genuine passion for the outdoors, sport, and performance gear—experience in activities like hiking, running, climbing, or skiing is a plus
  • Agility, curiosity, and a collaborative spirit
Equal Opportunity
  • Arc'teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.
  • All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

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