General Manager, Brand, Media and Communications

General Manager, Brand, Media and CommunicationsGeneral Manager, Brand, Media and Communications

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GENERAL MANAGER – BRAND, MEDIA & COMMUNICATIONS

• Join an organisation that has been proudly recognised as a 2025 Great Place to Work for four consecutive years
• Join us at an exciting time of growth in supporting Australian businesses
• Hybrid work environment

Export Finance Australia (EFA) is the government's export credit agency.

We provide financial expertise and solutions to drive sustainable growth that benefits Australia and our partners. Through our loans, guarantees, bonds and insurance options we enable SMEs, corporates, and governments to take on export-related opportunities, and support infrastructure development in the Pacific region and beyond. Due to the continued growth of our business, we are now seeking to appoint a General Manager, Brand, Media & Communications to our team.

Reporting to the Chief People & Corporate Affairs Officer, this person will be responsible for leading EFA's brand, customer marketing, and media communications strategy. The role protects and grows the organisation's reputation while building advocacy and brand alignment across all communications—spanning corporate content, digital, advertising, acquisition and retention campaigns, sponsorships, key brand initiatives and internal communications.

We're seeking a strategic, values-driven and commercially astute professional to lead EFA's brand presence, marketing strategy and media engagement. This is an exciting opportunity for an experienced leader to influence how we tell our story – both in Australia and offshore – and to drive real impact for Australian exporters, infrastructure projects and government priorities across South-East Asia, The Pacific, defence and critical minerals sectors. As a government entity that works closely with business, EFA is seeking a person with strong experience in both government and the private sector.

THE ROLE

Location: Sydney; with some flexibility

Role Type: Full-time, Permanent

• Brand and Marketing Leadership: You will drive an integrated brand and customer marketing strategy aligned to EFA's strategic goals.
• Campaign excellence: You will design and deliver performance driven, insight-led campaigns across acquisition, retention and customer engagement.
• Strategic Communications: You will lead internal and external communications, including executive messaging, stakeholder engagement and government reporting.
• Media Relations:You will take the lead on developing a proactive media strategy that builds trust, visibility and reputation across key markets and sectors.
• Innovation and Analytics: You will champion data-driven marketing and automation tools, as well as leverage insights to improve ROI and campaign impact.
• Reputation Management: You will advise senior executives on brand risk, media strategy and stakeholder communications in dynamic and high impact contexts.
• Leadership: Foster a culture of creativity, accountability and high performance across a collaborative team, mentoring and coaching team members and leading by example.

ABOUT YOU

• At least 15 years of progressive leadership experience in brand, media, communications, digital marketing or related disciplines with demonstrated success in developing and executing enterprise-wide, integrated strategies across complex organisations.
• Deep expertise in B2B marketing and the financial services sector with a track record of using data, creativity and market insights to drive commercial outcomes and enhance customer and stakeholder engagement.
• Proven capability to lead transformational projects and strategic initiatives in dynamic environments – balancing long-term vision with agile execution and cross-functional delivery.
• Extensive experience building and influencing at senior levels, including executive teams, boards and government or external stakeholders. Skilled in navigating complex governance and regulatory environments.
• Proven ability to manage multiple and competing priorities in fast-paced, complex environments, whilst maintaining strategic focus and delivering high-quality outcomes.
• Demonstrated excellence in strategic planning, communications and campaign leadership – driving brand consistency, message alignment and measurable results across earned, owned and paid channels.
• Strong leadership experience managing high-performing teams and agency relationships, fostering collaboration and accountability to deliver outcomes aligned with organisational priorities.
• Advanced capability in interpreting marketing performance and digital analytics to inform strategic direction, campaign optimisation and investment decisions.
• Exceptional communication, stakeholder engagement and change leadership skills, with the ability to translate complex strategies into compelling narratives and practical action.
• Recognised for innovative thinking and a proactive mindset, consistently delivering forward-looking marketing and communication strategies within evolving business and budget contexts.
• Proven experience managing budgets, with a strong track record or aligning financial resources to strategic priorities and ensuring cost-effective outcomes.
• Highly experienced in managing external vendor relationships, including contract negotiation, performance oversight and ensuring service delivery meets organisational standards and objectives.
• Relevant tertiary qualifications in marketing, communications, business or a related field.Postgraduate qualifications are highly desirable.

Even if you haven't ticked every box but this role resonates with you, don't rule yourself out just yet, we'd love to hear from you

OUR BENEFITS & CULTURE

We are small enough to have an impact, big enough to make a world of difference and it starts with our people.

We support flexible working and pride ourselves in fostering a culture that is inclusive, diverse and collaborative. We are proud to be certified as a 2025 Great Place to Work for a fifth year, recognised on the 2023 AFR BOSS Best Places to Work list and listed as one of Australia's Best Workplaces for Women in 2025.

In line with our commitment to our people, we have a comprehensive array of benefits available to our employees:

• Generous leave provisions (e.g. Annual Wellbeing day) & leave purchase opportunities
• 18 weeks paid parental leave for primary care givers
• Thorough induction onboarding program
• Fitness Passport along with other Health & Wellbeing initiatives
• Gender affirmation leave
• Income Protection Insurance
• Community volunteering
• and many more

Our headquarters is based in Sydney CBD, and we have a national presence across Melbourne, Canberra, Brisbane, Perth and Adelaide.

ELIGIBILITY

Australian Citizenship - To be eligible to apply for this position, applicants must hold Australian Citizenship at the time of application.

Security Clearance - To be eligible to apply for this position, applicants must be able to obtain and maintain a Baseline security clearance.

SOUND LIKE YOU? APPLY

Applications close: Wednesday 20 August, 2025

Interviews will occur in parallel, so please apply ASAP.

To apply, please click 'apply' or email your CV to Careers@exportfinance.gov.au

By choosing to apply, you agree to the recruitment privacy policy.

We invite and welcome applications from Aboriginal and Torres Strait Islander people, people from diverse cultural backgrounds, people with disability and members of the LGBTQIA+ community.

If you are a candidate with a disability, let us know how we can provide you with additional support.

ABOUT EXPORT FINANCE AUSTRALIA

Export Finance Australia is Australia's export credit agency.

We provide finance to support Australian export trade and overseas infrastructure development across the Pacific and Indo-Pacific. Through our loans, bonds and guarantees, we support businesses – from small and medium-sized enterprises (SMEs) to large corporates – foreign governments and infrastructure projects, to take on the world.

Working with banks, other government agencies and our partners, together we are helping drive international success for Australian businesses.

The reason our people join us, stay with us and grow with us is because they wholeheartedly believe in our purpose. They can see the impact we create for our customers.

We are a highly purpose-driven organisation. We seek to create an inclusive culture that values our customers and employees. Our people are expected to champion this and play a key role in achieving those outcomes. In working towards our strategy, our people display our IMPACT leadership behaviours of Frank & Fearless, Dexterous & Agile and Careful & Diligent

For more information about us, please refer to our website.

Applications from recruitment agencies will not be considered on this occasion.

Seniority level

• Seniority levelDirector

Employment type

• Employment typeFull-time

Job function

• Job functionPublic Relations
• IndustriesBanking and Financial Services

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