Business Development Manager

As the Business Development Manager based in Hong Kong, your primary purpose is to develop and drive implementation of business development plans to attract the next generation of CPAs and achieving sustainable membership growth in designated markets. This includes creating and executing growth strategies, building strong partnerships with regulatory bodies, employers, and training partners in these markets. You will also identify and develop committed, capable, and scalable channel partners with specific business expertise to develop new markets/segments in generating new business in existing accounts and across new accounts in the region.

Your key activities will include:

• Developing relationships with senior decision makers and senior stakeholders (eg: Heads of School/Academics, Chief Financial Officers, and Finance Directors) to obtain access to customers through a business-to-business (B2B) process
• Understand market needs and build strong relationships with tertiary providers and employers across all industry sectors to deliver on the strategy
• Implement new member recruitment activities in line with the Strategic Plan to achieve challenging growth targets and annual Key Performance Indicators
• Identifying and closing negotiations with potential clients to gain revenue opportunities
• Support the team to identify key decision makers, understand their needs and build valued & sustainable relationships for our business development targets
• Maintain the integrity of organization information including key stakeholders and contact details and history
• Develop and implement account plans for top-tier employers and provide individual reports as requested
• Design and deliver a series of Career Development / Employability workshops that will present a value proposition to prospective students, universities, and employers

• Diploma or degree holder of accounting or finance related field, ideally with qualification of accounting or financial professional associations (i.e. CPA, CFA, etc.)
• 3 years of proven experience in business development and account management with a track record of building and growing customer/member base
• 2 years of proven experience in accounting or finance field
• Experience in project management or event planning or customer service beneficial
• Possess extensive business development experience and a profound understanding of the market landscape in Hong Kong, Macau and Taiwan
• Good command of English and Chinese, fluent Putonghua is preferred

It will be a bonus if you are also equipped with:

• Strong writing/ copywriting/ editing skills, in Simplified/ Traditional Chinese, and English
• Multi-cultural literacy skills

• We are a Values led organisation, we Create opportunity, Pursue excellence, Achieve together
• Monthly Health and Wellbeing sessions, weekly learning labs, generous reward and recognition program
• The people, you'll work with like-minded and talented colleagues who aspire to be the best
• Our members, they are at the heart of everything that we do
• Hybrid working, spend at least three days a week in the office
• Busy, fast paced, and we are passionate about what we do
• Paid parental, volunteer, study leave and the ability to purchase additional leave
• Annual incentive scheme
• Learning & Professional Development opportunities
• We are global, so global mindsets are encouraged

CPA Australia is Australia's leading professional accounting body and one of the largest in the world. We have more than 172,000 members in over 100 countries and regions. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes.

We are values-based organisation underpinned by the CPA Australia Way, which is our commitment to each other and a way of working. It is the foundation of our success, experienced and lived by our people, and felt by members.

Click Apply Now to submit your application for this opportunity. To learn more about CPA Australia and other opportunities, please visit our Careers page at

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Business Development and Sales
• Industries: Accounting