Digital Planner

Digital Planner ( Programmatic + Paid Social )Digital Planner ( Programmatic + Paid Social )

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Recruitment Director | Trusted Recruitment Partner for the Marketing & Advertising Industry in Melbourne

• Company Type: Marketing & Advertising Agency
• Role: Digital Planner
• Location: Melbourne

NO Visa Sponsorship or Visa Transfer is available for this role

About the Role

As a Digital Planner, you'll be working across digital media plans across both Programmatic and Paid Social channels. Working on one of Australia's most high-profile retail accounts, your focus will be on turning business objectives into clear, actionable digital strategies that perform.

You'll be responsible for crafting plans that span across platforms like DV360, The Trade Desk, and Google Ads (YouTube, Display) on the programmatic side, as well as Meta (Facebook & Instagram), TikTok, Pinterest, LinkedIn, and Snapchat within paid social.

The role requires a strong mix of planning logic, audience segmentation, platform understanding, and collaboration with activation and reporting teams to bring campaigns to life and drive measurable results. You'll also partner closely with creative, offline media, and production teams to ensure a fully integrated media approach.

Key Responsibilities

• Develop cross-channel digital media plans with clear KPIs and audience strategies
• Collaborate with activation teams to brief in campaigns and ensure flawless execution
• Translate client objectives into tailored programmatic & social recommendations
• Analyse campaign results and provide strategic recommendations for optimisation
• Stay across platform updates, media trends, and competitor activity
• Present plans and reports confidently to clients and internal teams

Skills & Experience

• 2+ years' experience in digital media, ideally within a media agency
• Strong understanding of programmatic & paid social media channels
• Confident working with data, audience insights, and media tech tools
• Excellent communication and presentation skills
• Detail-oriented with a strategic mindset
• Comfortable juggling multiple briefs, deadlines, and stakeholders

Bonus Skills

• Experience with DV360, The Trade Desk, or similar DSPs
• Familiarity with Meta Ads Manager, TikTok Ads, or LinkedIn Campaign Manager
• Understanding of brand lift studies or digital attribution models
• Exposure to reporting platforms like Google Data Studio or Tableau

Why Work With This Agency

• Join an indie media agency with a strong reputation for performance.
• Access world-class training programs across Programmatic Media & Paid Social.
• Collaborative, tight-knit team with open culture and clear career pathways.
• Hybrid working model with 1-2 days WFH and flexible hours.
• Regular team lunches, agency offsites, and monthly learning sessions.
• Work on high-growth brands in sectors like retail, travel, tech, and FMCG.
• Modern office located near public transport, cafés, and gyms.
• An environment that values experimentation, curiosity, and growth.
• A supportive leadership team that empowers you to take initiative and grow fast.

NO Visa Sponsorship or Visa Transfer is available for this role

Yugal Bhatia (Yoogle)

ybhatia@paxus.com.au

Not quite the right fit?

If this role doesn't feel like the perfect match, don't worry — I'm hiring for other Marketing & Advertising positions too. Check out all current openings here: https://www.seek.com.au/yugal-jobs

Seniority level

• Seniority levelAssociate

Employment type

• Employment typeFull-time

Job function

• Job functionAdvertising
• IndustriesAdvertising Services

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