Assistant Director, Marketing

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National Archives of Australia (National Archives) provides leadership in best practice management of the official record of the Commonwealth and ensures that Australian Government information of enduring significance is secured, preserved and available to government agencies, researchers, and the community.

Our vision

Australia's cultural identity and democracy are strengthened by connecting people with the evidence of Australian Government activities and decisions.

National Archives endeavour to meet the future needs of government and expectations of the Australian public in our rapidly changing digital environment. Underpinning the transformative strategies to enable, secure, connect and innovate is a drive for comprehensive digital capability and service delivery.

National Archives is committed to:

• inclusion

National Archives is also committed to developing the capability and expertise of our staff, we offer a Studies Assistance Program that supports staff to achieve individual goals as well as increasing their capacity to help achieve National Archives' strategic objectives. Our Health and Wellbeing program encourages and supports a healthier workplace and healthy lifestyle changes for employees.

About the role

The Access and Public Engagement branch is the public face of National Archives of Australia, ensuring an accessible, visible, and well-interpreted national archival collection. It delivers description, examination, reference and research services, exhibitions, education programs, publishing, websites, marketing, and events nationally.

Within this branch, the Communication, Marketing, Partnerships and Events section promotes National Archives through publishing, brand management, marketing, public relations, media, social media, partnerships, events, international engagement and the Member Program. This supports National Archives' key role of providing an accessible national archival collection.

Under broad direction, the main duties of the role are to:

• Lead strategic marketing initiatives that elevate the profile of National Archives and effectively showcase its offerings.
• Create and execute multi-channel marketing campaigns that align with organisational goals and successfully reach target audiences.
• Gather and analyse insights to optimise resources, identify trends and highlight best practices that raise awareness, engagement and productivity.
• Develop, manage and maintain relationships with key internal and external stakeholders to identify collaborative promotional opportunities.
• Manage and mentor staff, participate in performance cycles including providing feedback, build team capabilities and allocate team resources to meet the work requirements of the section.
• Apply the APS Values, Code of Conduct, diversity principles, WHS, and participative management in your work and team interactions.
• Advocate for and embody National Archives' Vision, Mission, and Commitments as outlined in Strategy 2030 and Our Values.

While not essential, tertiary qualifications and experience in marketing or communication-related fields are highly desirable.

• Not Applicable

• Full-time

• Marketing, Business Development, and Advertising
• Industries: Government Administration, Government Relations Services, and Marketing Services

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