Digital Media Manager

4 weeks ago

North Sydney Council, Australia REBORN Full time
ABOUT THE ROLE

We're REBORN, a creative media agency built on pace, performance, and passion. We partner with FMCG, tourism, and wellness brands to deliver campaigns that don't just look great but deliver measurable growth. We're looking for a hands-on Digital Media Manager with strong paid social, search and programmatic experience to lead the planning, activation, and optimisation of high-performing campaigns across multiple brands. This role requires more than button-pushing. We need someone who can translate data into stories, identify growth opportunities, and confidently advise internal teams and clients on the best campaign strategies. Lead by our Media strategist, you'll run campaigns end to end, own reporting and optimisation, and contribute to shaping media recommendations across always-on and seasonal projects.

RESPONSIBILITIES

  • Plan, implement, and optimise paid media campaigns across Meta, Google, TikTok, LinkedIn, and programmatic platforms

  • Execute precise campaign setups: trafficking, targeting, creative asset loading, flighting, and measurement frameworks

  • Monitor campaign pacing, performance, and budgets daily, driving proactive optimisation to hit KPIs

  • Produce clear, insight-led performance reports using GA4, CM360, Looker Studio (or similar) — telling clients what the data means, not just what it shows

  • Translate campaign objectives into smart media plans, forecasts, and reporting structures in collaboration with Strategy and Account teams

  • Manage vendor relationships, including social and programmatic partners, to ensure best-in-class delivery

  • Contribute performance insights to new business pitches and integrated client strategy

REQUIREMENTS

  • 6+ years' hands-on experience managing performance media campaigns in an agency environment

  • Strong in-platform skills across Meta Ads, Google Ads, LinkedIn, TikTok, plus solid experience with programmatic DSPs

  • Deep knowledge of paid social best practices, programmatic buying, and performance measurement frameworks

  • Ability to interpret data and extract actionable insights that drive business outcomes

  • Comfort presenting performance results and optimisation strategies to clients and stakeholders

  • Proactive, detail-obsessed, and confident managing multiple campaigns at once

  • Experience with Google Grants, AI Ad management tools is a plus

YOU'LL THRIVE HERE IF YOU

  • Love fast-paced, low-ego environments where performance speaks louder than jargon

  • Enjoy building clean, scalable campaign structures and reports

  • Take ownership of results and aren't afraid to test, optimise, and challenge assumptions

  • Use AI tools smartly to enhance efficiency without outsourcing your critical thinking

BENEFITS

  • Hybrid working arrangement with 2 Days per week in our North Sydney Office

  • Competitive salary based on experience

  • Birthday leave + 2 volunteer days per year

  • Tech and workspace stipend to set up your ideal home office

  • A supportive, tight-knit team culture with real opportunities to grow

ABOUT REBORN

For almost 17 years, we've been an independent agency helping brands in FMCG, Tourism, and Health & Wellness win with performance and creativity. We're problem solvers who genuinely love what we do, and we're committed to building a team that reflects a wide range of backgrounds, perspectives, and experiences.


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