Digital PR Specialist

4 weeks ago

Sydney, New South Wales, Australia StudioHawk Full time
Digital PR Specialist – Sydney

Join StudioHawk as a Digital PR Specialist in Sydney. You will craft compelling content, build relationships with media professionals, and execute strategic Digital PR campaigns to enhance client online presence. You will monitor media coverage, analyse campaign performance, and collaborate with our SEO teams to optimise digital marketing strategies.

About StudioHawk

At StudioHawk, there are no generalists here; just damn good SEOs. We're a team of passionate SEO experts who thrive on creativity and a lively team spirit. We're based in Sydney in a premium coworking space and work with a diverse range of clients. We've earned awards including SEMRush's Agency of the Year (APAC), APAC/Global awards for Best Agency Culture, and have worked with over 400+ brands. We're committed to positive impact through initiatives with partners like the Lighthouse Foundation.

Our values include:

  • Create WOW – WOW our clients, team, and partners through exceptional SEO campaigns.
  • Continuous Growth and Learning – Foster personal and professional growth; unlock potential.
  • Humble Hawks, Take Accountability – Remain humble and accountable for outcomes.
  • We've Got Each Other's Backs – Collaborate in a friendly, diverse, and supportive culture.
  • Perks of Joining the Hawk's Nest – Leadership training, leave policies, health and wellbeing benefits, team events, and more.
Your Role

As a Digital PR Specialist, you will craft content, build media relationships, and run Digital PR campaigns to boost client visibility. You will monitor media coverage, analyse campaign performance, and work with SEO teams to align digital marketing strategies.

Key Responsibilities
  • Develop and execute Digital PR strategies to enhance client brand visibility and reputation.
  • Act as the main point of contact for clients regarding PR activities with clear communication.
  • Lead ideation sessions to generate compelling ideas and pitches for journalists.
  • Create and distribute press releases to secure high-quality links.
  • Build and maintain relationships with journalists, bloggers, influencers, and other media contacts.
  • Monitor media coverage and track campaign performance using analytics tools.
  • Collaborate with SEO teams to ensure cohesive messaging.
  • Stay updated on industry trends and best practices in Digital PR.
  • Generate and present reports on PR activities, metrics, and outcomes to stakeholders.
  • Qualifications include 1-2 years in Digital PR at an agency or related role; understanding of SEO & Social Media; strong writing and communication skills; and familiarity with media pitching, monitoring, and analytics tools.
Qualifications
  • 1-2 years of experience in Digital PR at an agency or related role
  • Understanding of SEO and social media and how they relate to Digital PR
  • Strong writing and content creation skills with attention to detail
  • Excellent interpersonal and communication skills for media relationships
  • Proficiency with social media platforms and tools
  • Experience with media pitching, monitoring, and analytics tools
  • Creative thinking and problem-solving abilities
  • Ability to work collaboratively in a fast-paced environment
  • Strong organisational and project management skills

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