Content Specialist

3 weeks ago


Melbourne, Victoria, Australia Buscojobs Full time

Ready to Redefine the Future of Skincare?

We're on a mission to empower skin confidence—and we want you to be part of it

At Alpha-H, we're not just about skincare—we're about transforming routines into rituals. As pioneers in acid-based, science-backed skincare, we craft products that deliver clinical results at home. With over 27 years of expertise, our award-winning formulas, including the iconic Liquid Gold Exfoliating Treatment, have set new standards in the industry.

Headquartered on Australia's Gold Coast, we blend clinical sophistication with the purity of Australian botanicals to address a full spectrum of skin concerns. We've grown into a globally recognized skincare brand, known for our award-winning formulations—trusted by professionals, loved by consumers, and driven by purpose.

As we continue to expand into new markets and push boundaries in the beauty industry, we're looking for passionate individuals who are ready to grow, innovate, and make a real impact.

Position Overview

The Content Specialist is responsible for bringing to life the Alpha-H brand across all touch points with consumers and retail partners globally. Overseeing the brand identity and communications approach across all channels for new product launches and our always-on approach to acids, new customer acquisition, and retention. The focus of the role is activating the brand in a distinct, impactful, and elevated way through verbal and visual mechanics to disrupt the cluttered beauty space.

The role covers all marketing disciplines and responsibilities required in the development and execution of marketing planning, campaigns, and brand initiatives that will positively impact brand health metrics and overall market share and sales internationally.

What You'll Do
  • Deliver a consistent brand look and feel, and tone of voice, ensuring all content aligns with brand guidelines
  • Share and nurture the Alpha-H brand story, celebrating the values and ethos through content (written, verbal, visual) across all social media channels
  • Manage campaigns: collaborate with the marketing team to align content with product launches, seasonal campaigns, and sales goals
  • Create content: write/edit SEO-optimized blog posts, website copy, product descriptions, email campaigns, and social media content (Instagram, TikTok, Facebook)
  • Oversee social media: manage organic content and strategy, focusing on Instagram and TikTok
  • Manage community engagement across all brand social channels, including comments, messages, and brand mentions
  • Utilize brand metrics data to evaluate performance and provide actionable insights
Who We're Looking For
  • Qualifications in communications, journalism, marketing, or related field, or currently pursuing such qualifications
  • 3 to 5 years of experience in content writing and editing across various formats and channels, emphasizing clarity and audience engagement
  • Experience in skincare or beauty industry preferred
  • Comfortable appearing on camera to create engaging social content
  • Ability to script, film, and edit short-form videos
  • Proficiency in social media platforms: Facebook, Instagram, LinkedIn, TikTok
  • Experience in creating social media content, including design, video, and copy
  • Experience with photo and video production from end to end is preferred
  • Creative copywriting skills
  • Proficiency with Adobe Creative Suite and video editing software
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Strong communication and organizational skills
  • Problem-solving skills in creative contexts
Workplace Responsibilities
  • Engage and educate customers
  • Drive online growth for the brand and stockists
  • Adhere to HR policies, including anti-discrimination and safety policies
  • Maintain a positive attitude and team spirit
  • Complete tasks diligently and on time
  • Uphold professional ethics and respect others
  • Support team members
Why Join Us

At Alpha-H, we are more than a skincare brand; we are a community dedicated to empowering individuals through innovative, clinically proven products. As the Head of Marketing, you will play a pivotal role in shaping the future of our brand, driving growth, and making a meaningful impact on our customers' lives.

  • Innovative Culture: Work with a brand that's redefining skincare standards through scientific innovation.
  • Global Reach: Help shape the growth of Alpha-H across international markets.
  • Stable and Flexible Working Environment: Full-time hybrid or remote work to support work-life balance.
  • Be part of a forward-thinking company dedicated to health and wellness.
  • Engage in pioneering projects that push the boundaries of innovation.
  • Opportunities for professional growth and development, employee product allocation, and leave entitlements.

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