Senior CRM Specialist

Department: Product

Employment Type: Full Time

Location: Sydney

We are looking for a strategic, data-driven Senior CRM Specialist to join our growing CRM Lifecycle team. In this role, you'll play a pivotal role in executing and optimising customer lifecycle campaigns that drive activation, engagement, retention, and re-engagement across our email and SMS channels.

This role is perfect for someone who has strong hands-on Marketing Automation experience, thrives on testing and learning, and is excited to help shape how we communicate with customers across their journey with Driva. You'll collaborate closely with product, growth, data, and design teams to bring our lifecycle strategy to life.

• Execute and optimise email and SMS campaigns across the customer lifecycle, including onboarding, nurture, retention, and reactivation.
• Create clear and actionable design briefs for the creative team to ensure effective execution of campaign assets.
• Manage and optimise copy for CRM campaigns (email and SMS) with a focus on engagement, personalisation and alignment with brand guidelines.
• Build and iterate on automated lifecycle journeys, onboarding flows, newsletters, and triggered comms to drive measurable business outcomes.
• Leverage customer data and behavioural insights to create segmented, personalised campaigns that resonate.
• Plan and run A/B and multivariate tests to improve performance across subject lines, creative, copy, and cadence.
• Monitor and report on CRM campaign performance, providing insights and recommendations to improve results.
• Work with cross-functional teams including design, data, product, and content to ensure CRM campaigns are aligned with broader business goals and brand tone.
• Stay up to date with CRM best practices, deliverability standards, and regulatory compliance.
• Collaborate with cross-functional teams to align CRM initiatives with broader OKR business goals.

• Proven experience in Marketing Automation / CRM and Lifecycle marketing, with a focus on email and SMS channels.
• Proficiency in email service platforms (eg. Customer.io, Braze, Active Campaign).
• Proven ability to develop and scale lifecycle programs that drive measurable growth and retention.
• Strong analytical skills with the ability to derive actionable insights from data.
• Experience with HTML and responsive email design.
• Knowledge of email deliverability best practices and key performance metrics.
• Familiarity with data visualisation tools (eg. Domo, Tableau).
• Ability to work autonomously and collaboratively in a fast-paced environment.
• A customer-obsessed mindset with a passion for experimentation, personalisation, and building meaningful user experiences.
• Proactive and adaptable, with a willingness to experiment and learn.

• Hybrid Work Model: We'll support your commute with an allowance to cover travel expenses for in-office days. We'll also support your at-home work set up so you can thrive in both work environments
• Employee Stock Ownership Plan (ESOP) - Benefit from our ESOP, offering a stake in the company and aligning with our commitment to employee investment and growth
• Thank You Days: Receive additional days off as a token of appreciation, with the number increasing each year, capped at 5 extra days annually.
• Wellbeing Days: Enjoy 2 wellbeing days off per year so you can take time off to focus on your mental health.
• Discounted Novated Leasing Package: Take advantage of our significantly discounted novated leasing package, reflecting our expertise in finance.
• Work from Anywhere: For up to 4 weeks per calendar year, you can combine a holiday with work, spend more time with family, or explore a new city.
• Accelerate your Career: Take your professional growth to the next level with a Learning and Development budget and paid learning days, ensuring you have all the resources you need to excel in your career.