Social Media Coordinator
2 weeks ago
At JB Hi-Fi, we're more than just one of Australia's largest and most trusted retailers – our team is passionate, knowledgeable, and down-to-earth; we work hard and love what we do. We help people with better ways to live, learn, work, and play, offering the latest in technology, consumer electronics, home entertainment, and appliances at great prices.
We offer unbeatable value, world-class brands and exceptional customer service across our 300+ store network, online, and in our commercial division, JB Hi-Fi Business.
JB Hi-Fi is the perfect place to power your career, and we're excited to hear from you.
Why join JB Hi-Fi?
- Fast paced and exciting environment where diversity is celebrated, and creativity and ideas are valued.
- Competitive remuneration to recognise our team for their effort, which depending on the role, may include generous sales commission and other fantastic incentives to celebrate success.
- Access to exciting career opportunities and comprehensive training and development programs as part of the broader JB Hi-Fi Group (which includes JB Hi-Fi Australia, JB Hi-Fi New Zealand, The Good Guys and E&S Trading).
- Fantastic discounts across the JB Hi-Fi Group, including access to VIP supplier pricing and promotions.
- We offer 12 weeks paid parental leave for eligible primary carers (and a gift for new parents) and we embrace flexibility and offer hybrid working models for eligible roles.
- Our Employee Assistance Program (EAP) provides counselling and a wide array of other wellbeing resources for our team members and their families.
- Our Helping Hands workplace giving program has raised millions for our charity partners to support positive impact in the community.
- Demonstrating our commitment to sustainability, we are on track to reach our goal of net zero carbon emissions by 2030 and continue to improve the way we reduce, reuse, and recycle.
Reporting to the Social Media Manager, this position is suited to someone with high energy, strong organisational and communication skills, and the ability to operate in a fast-paced environment.
We're looking for a Social Media Coordinator to help grow and engage our digital audiences across social media platforms. You'll create, schedule, and publish content (paid and organic); engage with customers; monitor trends; and analyse performance metrics to optimise engagement and performance. Working collaboratively within the Social Media & Content team, and with other key stakeholders you'll ensure alignment of all content and campaigns with the business' content strategy.
Key Responsibilites Include, But Are Not Limited To
- Build, execute, monitor, optimise, report on and measure paid social media campaigns based on creative briefs from internal and external stakeholders
- Coordinate content calendar across channels, including prioritisation and negotiation with internal stakeholders
- Ability to develop creative assets from a brief as well as edit existing creative assets, video content creation a bonus
- Leverage data and analytics to identify emerging trends, and adapt content and campaign strategies, and produce reports for internal stakeholders and teams
- Implement platform-specific strategies across Instagram, TikTok, LinkedIn, Facebook, YouTube, and emerging platforms to increase brand awareness, drive traffic to our website, and generate leads.
- Produce copy for product, promotion and competition posts and campaigns, in the JB tone of voice
- Publish, amplify, and optimise content to drive engagement, reach and website visits
- Manage community interactions, respond to comments and messages, and escalate feedback to relevant stakeholders as needed.
- Coordinate process to identify and respond to social media crises including; monitoring, responding, risk mitigation, post-event reporting and stakeholder escalation/engagement
- Use audience insights and analytics to inform content direction and targeting strategies.
- Monitor trends, platform updates, and competitor activity to stay ahead of the curve.
To be successful in this role, you will need:
- Tertiary qualification in Communications or Marketing, desirable
- At least 3 years of experience in a full-time social media role
- Experience managing multiple large budgets and campaigns
- Strong proficiency with Meta Business Suite and TikTok
- Strong understanding of social media channels and content types as well as scheduling tools
- Excellent copywriting, verbal skills, time management skills and attention to detail
- Proficiency with the Adobe Creative Suite and other graphic design and video editing programs
- Ability to multitask and work under pressure and be responsive to short lead times
- An understanding of consumer trends and audience behaviour in social media
- Ability to work independently as well as in a team environment
- Previous agency or retail experience is advantageous and a keen interest in tech and pop culture a plus
If you are interested in this exciting opportunity with us, please click apply and upload your CV. All applications are strictly confidential.
JB Hi-Fi Group is an equal opportunity employer committed to providing a work environment that promotes diversity and inclusion. If this opportunity excites you (even if you feel that you don't meet 100% of the criteria) – please don't hesitate to apply
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