Digital Marketing Executive

1 week ago

Garden City, Victoria, Australia Mojo Dojo Full time
Digital Marketing Executive

Mojo Dojo is a performance-driven digital media agency focused on enhancing our clients' search presence. We're seeking a results-oriented Digital Marketing Executive to make significant contributions across a range of digital channels.

The Role:

As a Digital Marketing Executive, you will be responsible for driving measurable growth for our clients through expert management and optimization of SEO and paid advertising campaigns. You will lead day-to-day execution on campaigns, analyze performance, and provide data-driven recommendations.

This role is like a Swiss Army knife, providing you with exposure to a variety of digital marketing channels, allowing you to refine your skills and explore potential career paths within the digital landscape.

Responsibilities:

  • Develop and execute comprehensive strategies across a range of digital channels, including SEO and paid advertising.
  • Conduct in-depth keyword research, technical SEO audits, and content optimization.
  • Manage and optimize paid advertising campaigns on platforms like Google Ads (Search, Display, Shopping) and social media (Facebook, Instagram, LinkedIn).
  • Monitor and analyze campaign performance using tools like Google Analytics.
  • Perform A/B testing and deliver data-driven insights to enhance campaign effectiveness.
  • Generate detailed performance reports and communicate results to clients.
  • Collaborate with content and web development teams to ensure seamless campaign implementation.
  • Manage campaign budgets and ensure efficient resource allocation.
  • Identify and implement strategies to maximize client ROI.
  • Stay up-to-date with the latest digital marketing trends and best practices.

Qualifications:

  • Proven experience contributing to a range of digital channels, including SEO and paid advertising.
  • Proficiency in Google Analytics, Google Ads, and other relevant tools.
  • Strong analytical and problem-solving skills, specifically related to SEO and paid advertising performance.
  • Excellent communication and reporting skills, particularly in relation to SEO and paid advertising metrics.
  • Ability to manage multiple SEO and paid advertising projects and meet deadlines.
  • Understanding of WordPress and other CMS platforms is advantageous.
  • Experience in a client-facing role is advantageous.
Seniority level

Entry level

Employment type

Full-time

Job function

Advertising, Marketing, and Information Technology

Industries

Advertising Services

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