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Digital Marketing Professional

3 weeks ago

Garden City, Victoria, Australia beBee Careers Full time
Digital Marketing Specialist Job Overview

We are seeking a highly experienced Digital Marketing Specialist to lead our PPC campaigns in Google and Bing. As a key member of our team, you will be responsible for executing all aspects of paid search engine marketing.

  • Develop and implement comprehensive PPC strategies across Google and Bing.
  • Analyse competitor's paid search strategies and identify areas for improvement.
  • Monitor and manage campaign expenses while ensuring maximum ROI.
  • Collaborate with cross-functional teams to achieve business objectives.
  • Leverage industry-leading tools such as Google Tag Manager, Google Analytics 4, and Merchant Center.
About the Role:
  • The ideal candidate will have extensive experience in paid search marketing, specifically in Google and Bing.
  • Strong analytical and problem-solving skills with the ability to drive business growth.
  • Excellent communication and interpersonal skills with the ability to collaborate with cross-functional teams.
  • Ability to present complex data insights in a clear and concise manner.
Qualifications:
  • 3-4 years of experience in paid search marketing, preferably in a digital agency environment.
  • Proven track record of success in managing PPC campaigns.
  • Expert-level knowledge of paid search platforms, including Google Ads and Bing Ads.
  • Strong understanding of Google text, Display, Remarketing and Shopping ads, Merchant Centre, data feed management, Gmail, Display & YouTube advertising.
  • Ability to effectively manage competing priorities and meet deadlines.
Benefits:
  • A competitive salary package is on offer.