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Digital Marketing Specialist

3 weeks ago

Garden City, Victoria, Australia beBee Careers Full time
Marketing Campaign Manager

We are looking for a motivated and experienced Marketing Campaign Manager to drive brand awareness and generate leads through strategic marketing campaigns.

  • This role involves developing and executing bigger campaigns that meet time and budget constraints.
About the Job

The Marketing Campaign Manager will be responsible for managing and optimising digital marketing initiatives.

  • Key responsibilities include:
    • Developing and implementing marketing campaigns across digital, social media, email, content marketing, and traditional media
    • Monitoring campaign performance and analysing data to optimise results and meet objectives
    • Ensuring content aligns with the brand voice, values, and messaging, while also catering to specific audience segments
    • Managing and optimising digital marketing initiatives such as SEO, social media advertising, and influencer partnerships
    • Conducting market research to understand industry trends, competitive landscape, and customer preferences
    • Developing and establishing key elements of marketing campaigns, programs and initiatives both internal and external

The ideal candidate will have a solid background and experience in Marketing Strategy and Planning Capability.