Head Of Sales Force Effectiveness

Join GWA as our new Head of Sales Force Effectiveness

We're excited to offer a new opportunity for a Head of Sales Force Effectiveness to join our team in North Sydney. Reporting to the Group General Manager – Sales, this role will be key in shaping the future of our sales operations across Australia and New Zealand.

This is a newly created position, and we are seeking a strategic thinker passionate about driving sales performance and enabling teams to succeed. If you excel at turning data into actionable insights and building tools that empower sales teams, we want to hear from you

Join our vibrant team at GWA, where our Australian and New Zealand heritage, technical expertise, and innovative spirit combine with our iconic brands to create something extraordinary. For over a century, we've crafted high-quality products for homes and offices, including market-leading brands like Caroma, Methven, and Clark.

About the Role

As Head of Sales Force Effectiveness, you will lead a team of sales analysts and collaborate closely with frontline sales teams to optimize tools, processes, and insights that drive profitable growth and customer loyalty. You will support sales strategies, including pricing, CRM enhancements, campaign launches, and incentive schemes.

Key Responsibilities

• Sales Operations & Strategy: Design and deliver real-time reporting, forecasting, and win/loss analysis. Inform pricing decisions, campaign effectiveness, and sales process improvements.
• Customer Management: Ensure accurate customer classification, territory management, and collaborate on engagement plans with clear goals and reporting.
• Sales Leadership: Partner with State Sales teams for quarterly planning, skill gap analysis, optimizing salesforce ROI, and coaching priorities.
• CRM & Reporting: Manage end-to-end CRM processes, oversee the Sales Incentive Scheme, deliver insights from third-party data, and build dashboards to empower teams. Focus on lead and lag indicator effectiveness.
• People & Development: Lead, coach, and develop your team, fostering a culture of continuous improvement and learning.

What You'll Bring

• Strategic mindset with strong commercial and financial acumen
• Exceptional stakeholder management and influencing skills
• Proven experience in B2B sales, CRM systems, and BI tools
• A passion for continuous improvement and results-driven attitude
• Degree in Commerce (Marketing/Sales), Business, or equivalent experience; postgraduate studies are a plus

Why Join Us?

• Be part of a purpose-driven organization committed to innovation and sustainability
• Access professional development through our iLearn platform
• Work in a collaborative environment that values growth and teamwork

About Us

At GWA, we are a community dedicated to making water experiences extraordinary. Our focus on water sustainability, customer-first values, and community engagement creates a positive impact, saving millions of litres of water annually.

We foster a welcoming workplace emphasizing safety, collaboration, and inclusivity. Our cultural pillars—We are One Team, We are Customer Focused, and We Care for Each Other—guide our daily actions.

What to Expect from Us

Join us as we progress from Good to Great, collaborating with inspiring colleagues and iconic brands. We offer:

• Hybrid working options
• Competitive pay and bonuses
• Comprehensive onboarding
• Learning & Development programs
• Rewards program with discounts and cashback
• Product discounts through Bathrooms & More
• Volunteer and community leave
• Option to purchase extra leave
• Novated leasing options
• Health & Wellbeing services, including 24/7 medical advice and mental health support
• Annual flu vaccinations
• Discounted health insurance

Ready to apply? Click the apply button to start your journey with us

Note: You must be a citizen, permanent resident, or hold relevant visas for this role. We are not accepting agency applications for this position.