Marketing Manager

Alpha Car Hire is one of Australia's leading independent car hire providers, delivering affordable, reliable, and customer-first rental solutions nationwide. We're a fast-growing company dedicated to providing exceptional experiences for our customers. As we continue to expand, we are looking for an experienced Marketing Manager to join our dynamic team and help take our brand to the next level.

About the Role

We are seeking a creative, hands on and results-driven Marketing Manager to lead the development and execution of Alpha Car Hire's brand strategy. This new role, created to support business growth, is a great opportunity for someone who is ready to step up and work closely with the Chief Marketing Officer (CMO) to shape the overall marketing and brand direction.

The Marketing Manager will oversee the company's digital presence, including website content, social media channels, loyalty and reputation management, and the use of data to fuel continuous improvement through A/B testing and CRO initiatives. You will manage a small team of developers to ensure timely and effective delivery of brand initiatives.

Key Responsibilities:

• Collaborate with the CMO to develop and execute Alpha Car Hire's overall brand strategy, ensuring alignment with business objectives.
• Develop the long-term marketing roadmap, outlining key growth milestones and capability building to support brand evolution and sustained business performance.
• Lead and manage the internal team, including the Website Developer and Backend Developer.
• Take ownership of the brand's digital presence, including the website, social media platforms, and reputation management across multiple channels.
• Ensure brand consistency across all content and communications.
• Design and run A/B tests to improve customer journeys and increase conversion rates.
• Develop and implement reputation management strategies, responding to customer feedback and ensuring the brand maintains a positive image.
• Plan and manage social media campaigns, creating engaging content that drives customer interaction and supports business growth.
• Regularly analyse brand performance and adapt strategies as needed to optimise results.
• Own the reporting and analysis of performance, providing regular insights and actionable recommendations.
• Stay up to date with industry trends, competitor activity, and customer preferences to continuously improve brand positioning.

What We're Looking For:

• Proven experience in brand management, marketing, or a related field, ideally within a fast-paced, consumer-facing industry.
• Strong leadership skills with the ability to manage and motivate a cross-functional team.
• Excellent understanding of digital marketing, social media platforms, loyalty and reputation management.
• Proven experience in developing long-term marketing strategies and roadmaps.
• Experience with digital marketing tools and systems.
• Exceptional communication skills, both written and verbal.
• Experience in working closely with developers to drive brand-centric web development projects.
• Strong organisational skills, with the ability to manage multiple projects and deadlines.
• A passion for delivering high-quality customer experiences and building a strong, recognisable brand.

Why Alpha Car Hire?

• Work with an innovative and forward-thinking team.
• Be part of a rapidly growing company with plenty of opportunities for professional growth.
• Competitive salary package based on experience.

Ready to Apply?

We'd love to hear from you. Apply with a CV and cover letter outlining your suitability and availability.

85000 AUD – 95000 AUD (Annum)

Alpha Car Hire is one of the largest independent car hire providers in Australia, offering a wide range of quality vehicles at affordable rates all-year-round, and is a leading brand of Gubecka Group. Become part of our diverse, talented and customer focused work community as we deliver on our mission to employ people aligned to our values, vision, and ethics. We are focused on customer-centricity, connection and diversity. We are proud to offer a diverse range of benefits to help our valued members feel supported and like they can perform at their best. Our popular benefits include, flexibility, reward and recognition program, career development and birthday rewards