Marketing Manager

Join to apply for the Marketing Manager (Digital and Paid) role at Forwood SafetyJoin to apply for the Marketing Manager (Digital and Paid) role at Forwood SafetyGet AI-powered advice on this job and more exclusive features.Join Forwood Safety as our new Marketing Manager (Digital and Paid) and play a pivotal role in driving our global growth.
We're looking for a results-driven marketing professional with a passion for strategy, data, and customer acquisition.
In this role, you'll lead integrated campaigns that fuel our sales pipeline and elevate brand visibility, helping organizations around the world implement life-saving safety solutions.Position OverviewAs Marketing Manager, you will own and scale Forwood's multi-channel growthengine—across both paid and organic channels—to generate demand for our productsand services, drive qualified pipeline, and accelerate revenue.
In this senior role, you'll beresponsible for building a sustainable, repeatable system that reaches the right audiencesat the right time, wherever they are in their buying journey.You will lead the demand generation team, overseeing execution across paid media,search, and social, while also driving long-term growth through organic strategies such asSEO, "AI-SEO," content distribution, email nurture, and website optimisation.
A key focusof this role is developing high-quality lead magnets and structured, automated marketingfunnels that attract, engage, and convert high-value accounts into sales-readyopportunities.You'll also own the annual paid media and program budget, with full accountability fordelivering strong ROI through qualified pipeline generation.
As a strategic partner to theCMO, Brand Marketing Manager, Product Marketing Manager, and Marketing Operations,you'll help ensure every company on our target account list is brought into the Forwoodecosystem and nurtured toward purchase intent.Key ResponsibilitiesDesign and execute full-funnel demand generation programs across paid andorganic channels.Create and optimise lead magnets (eBooks, tools, webinars, templates) to fuelpipeline and engagement.Develop and manage structured funnels that align content, targeting, and campaignstrategy to buyer journey stages.Own and manage the annual demand generation budget, ensuring spend efficiencyand pipeline ROI.Lead strategy and execution for paid media (LinkedIn, Google Ads, programmatic),SEO, and website optimisation.Build and maintain lead nurture workflows via email, content, and retargeting.Define and track campaign KPIs, optimise conversion and velocity metrics, andreport on pipeline contribution.Align closely with Sales and Brand to target key accounts, co-develop messaging, and measure funnel progress.With support from Marketing Operations, manage Zoho as our marketingautomation platform, building workflows, segmentation, scoring, and analytics.Manage and grow the demand generation team, fostering capability, accountability,and high performance.Requirements8+ years in B2B marketing, with 4+ years in performance and demand generationroles.Demonstrated success delivering marketing-sourced pipeline through both paidand organic channels.Proven experience owning budgets and delivering measurable ROI on media andprogram spend.Strong knowledge of performance strategy, media buying, SEO, nurture flows, andweb conversion.Proficient in campaign reporting, funnel analysis, and marketing operations.Expertise or strong familiarity with Zoho marketing automation highly valued.Data-driven, proactive, and comfortable operating with a blend of strategic andexecutional responsibilities.Experience in safety-critical, compliance, or industrial SaaS environments.
(preferred)Familiarity with ABM tactics and multi-stakeholder enterprise buying journeys.
(preferred)Skilled in using AI tools to streamline campaign development, creative, or workflowautomation.
(preferred)Ability to thrive in a high-velocity, cross-functional environment with evolvingpriorities.
(preferred)Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesPublic SafetyReferrals increase your chances of interviewing at Forwood Safety by 2xGet notified about new Marketing Manager jobs in Brisbane, Queensland, Australia .
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