Chief Marketing Officer

3 days ago

Cairns, Queensland, Australia at Full time

Entrada Travel Group (Entrada) is a family-owned business with more than 30 years of history in passenger transport and tourism. Our New Zealand brands include InterCity, GreatSights, Auckland Explorer Bus and Auckland Whale & Dolphin Safaris, while in Australia we operate a range of exceptional marine tourism and dive experiences based in Cairns and, most recently, the iconic Greyhound Australia. Together, we connect millions of people every year across more than 600 destinations in Australasia.

With a workforce of 650+ people, Entrada is entering an exciting new phase of growth and transformation. We are seeking an exceptional Chief Marketing Officer (CMO) to lead our marketing and communications strategy across both New Zealand and Australia.

The Role

Reporting to the CEO and working closely with our COOs, the CMO will:

  • Lead marketing strategy across ~15 brands spanning passenger transport and tourism.
  • Drive digital-first, data-driven marketing excellence to deliver direct online sales growth.
  • Build and mentor high-performing marketing teams across geographies.
  • Elevate brand presence, customer experience, and performance optimisation.
  • As a member of the ANZ Executive Team, help to shape Entrada's growth and expansion strategy.
  • Located in Brisbane with domestic travel and some international travel to Auckland.

Key areas of responsibility include:

  • Strategic Leadership & Business Partnership
  • Marketing Operations and Performance Excellence
  • Brand Management & Customer Experience
  • Customer Intelligence & Market Research
  • Digital Marketing & Technology

This is a fast-paced, dynamic environment. The successful candidate will thrive working across multiple brands, markets, and customer segments, balancing strategic leadership with hands-on delivery.

About You

We are looking for a proven marketing leader who can demonstrate:

  • 10+ years senior marketing leadership, ideally at CMO or Marketing Director level.
  • Experience in multi-brand, multi-market environments, preferably travel, transport, or tourism.
  • Strong expertise in digital marketing, e-commerce, CRM, and performance optimisation.
  • Ability to lead geographically dispersed teams and foster a collaborative, high-performance culture.
  • Commercial acumen and proven ability to deliver measurable business growth.
Why Join Us?

At Entrada, our values are at the heart of everything we do: Respect, Whānau/Family, Courage, and Fun. You'll be part of a leadership team driving innovation and growth across iconic brands while creating memorable experiences for millions of travellers.

This is a rare opportunity to make your mark at scale, in a business with strong foundations, bold ambitions, and a dynamic future.

How to apply

Troocoo Executive Search is delighted to partner with Entrada Travel Group to manage this recruitment process. For enquiries or to request an executive candidate pack, email: [emailprotected]

Submit your application online and include your resume and a 1-2 page cover letter outlining your relevant experience, suitability and interest in the role.

Applications close at COB on Monday, 8th September, 2025.

#J-18808-Ljbffr

  • Chief Marketing Officer

    3 days ago

    Cairns, Queensland, Australia at Full time

    Entrada Travel Group (Entrada) is a family-owned business with more than 30 years of history in passenger transport and tourism. Our New Zealand brands include InterCity, GreatSights, Auckland Explorer Bus and Auckland Whale & Dolphin Safaris, while in Australia we operate a range of exceptional marine tourism and dive experiences based in Cairns and, most...

  • Executive Assistant To Chief Executive Officer

    5 days ago

    Cairns, Queensland, Australia Cairns Regional Council Full time

    Executive Assistant – Chief Executive Officer Requisition Number: 807 Salary Range: $86,989.73 - $99,589.18 per annum Position Type: Full Time Permanent Location: Council Chambers, 119 – 145 Spence Street, Cairns Application Close Date: Sunday, 21 September 2025 at 11.30pm AEST Are you a proactive, highly organised professional with exceptional...

  • Digital Marketing Coordinator

    3 weeks ago

    Cairns, Queensland, Australia Forte Marketing Australia Full time

    OverviewWe are seeking a talented, driven Digital Marketing Coordinator to join our team in Cairns. With a zest for social media, content creation and storytelling, you will be comfortable developing and implementing engaging and effective campaigns as well as being behind and in front of the camera. Organised and self-motivated, you will thrive in a...

  • Chief Marketing Strategist

    3 hours ago

    Cairns, Queensland, Australia beBeeMarketing Full time $120,000 - $135,000

    Marketing Expertise WantedAs the largest and most experienced vocational education and training provider in the state, we deliver practical and industry-relevant training to provide students with the skills and experience they need to build lifelong careers.About the RoleDevelop and implement innovative marketing strategies that build brand awareness,...

  • Executive Assistant to Chief Executive Officer

    5 days ago

    Cairns, Queensland, Australia Cairns Regional Council Full time

    Executive Assistant – Chief Executive OfficerRequisition Number: 807Salary Range: $86,989.73 - $99,589.18 per annumPosition Type: Full Time PermanentLocation: Council Chambers, 119 – 145 Spence Street, CairnsApplication Close Date: Sunday, 21 September 2025 at 11.30pm AESTAre you a proactive, highly organised professional with exceptional attention to...

  • Executive Assistant to Chief Executive Officer

    5 days ago

    Cairns, Queensland, Australia Cairns Regional Council Full time

    Executive Assistant – Chief Executive OfficerRequisition Number: 807Salary Range: $86, $99,589.18 per annumPosition Type: Full Time PermanentLocation: Council Chambers, 119 – 145 Spence Street, CairnsApplication Close Date: Sunday, 21 September 2025 at 11.30pm AESTAre you a proactive, highly organised professional with exceptional attention to detail?Do...

  • Chief Ethics Officer

    10 hours ago

    Cairns, Queensland, Australia beBeeEthics Full time $118,750 - $155,000

    Job SummaryThis position provides expert guidance and support to the Chief Executive on matters related to ethics and integrity.Key ResponsibilitiesEvaluate compliance with relevant legislation, including Acts 2001 and 2010.Manage complex complaints, assess potential misconduct, and collaborate with regulatory bodies.About Our OrganisationWe aim to deliver...

  • Chief Financial Officer

    3 days ago

    Cairns, Queensland, Australia at Full time

    OverviewAFL Cairns and Cazalys Cairns Limited are seeking a visionary Chief Financial Officer (CFO) to join our leadership team. We are looking for an experienced finance leader ready to make a meaningful impact across multiple community AFL sporting and club entities.We're looking for someone who thrives in dynamic environments and has a passion for driving...

  • Chief Financial Officer

    3 days ago

    Cairns, Queensland, Australia at Full time

    OverviewAFL Cairns and Cazalys Cairns Limited are seeking a visionary Chief Financial Officer (CFO) to join our leadership team. We are looking for an experienced finance leader ready to make a meaningful impact across multiple community AFL sporting and club entities.We're looking for someone who thrives in dynamic environments and has a passion for driving...

  • Senior Marketing Officer

    5 days ago

    Cairns, Queensland, Australia Queensland Government Full time

    Do you have a passion for and expertise in Marketing? We have an opportunity for you to join our TeamAbout TAFE QueenslandTAFE Queensland is proud to be the largest and most experienced Vocational Education and Training provider in the State. For more than 140 years, TAFE Queensland has delivered practical and industry-relevant training to provide students...