Content Manager
2 weeks ago
In Australia, the J.R. Simplot Company's core operations are food manufacturing and agriculture, encompassing potato, vegetable, seafood and sauce operations. We supply a wide range of frozen, shelf-stable and chilled products to major retail and foodservice customers in Australia and New Zealand. The Simplot Global Food business includes 17 food manufacturing and processing sites, serving retail and foodservice customers in 37 countries, with 8,000 people across North America, Latin America and Asia Pacific. Globally, the J.R. Simplot Company employs 15,000 people, driving innovation and excellence across diverse industries.
Within the Australian market, we are a leading provider of quality, nourishing and sustainable food, focussed on creating meals that maximises value from the best Australian-grown produce and global seafood. Our iconic brands have been an integral part of Aussie life for generations, and include Leggo's, Birds Eye, Edgell, John West and Chiko.
Culture and Benefits
At Simplot, we are fuelled by our purpose: We Contribute to Feeding Our World. We imagine a better future and set goals to reach it. We are committed to working as one Simplot and are guided by our shared values:
- Respect for Resources
- Spirit of Innovation
- Passion for People
Simplot is passionate about cultivating a future where good ideas and inspiring possibilities have the chance to grow. We want our team members to build exciting and fulfilling careers with us and offer professional and personal growth opportunities.
The Perks
- Flexible working arrangements and a variety of engaging Health and Wellbeing programs
- Diverse Leadership Development Programs and Professional Development Support
- Employee Reward and Recognition Program
- Bonus incentives and discounted Health Insurance
- Sensory Club Program - Enjoy and taste our new product launches and access to our Culinary cooking sessions
- Novated Car Leasing Agreements
- Income Protection Insurance
- Opportunity to purchase additional annual leave
About our role
We currently have an exciting opportunity to join our team as Content Manager, at our Chifley Park office in Mentone in a permanent full-time role, reporting into our Senior Manager - Digital Marketing.
The Content Manager will lead the planning and creation of digital content and campaigns across Simplot's Retail (B2C) and Foodservice (B2B) brands. This includes managing paid, earned, and owned content across key online platforms such as websites, email, and social media.
This role requires a strong passion for brand storytelling and a keen eye for high-performing content. The ideal candidate will bring expertise in digital campaign execution, performance marketing, and content analytics to drive engagement and deliver on key business objectives.
What you will do
- Develop and execute digital content plans (paid, earned, owned) aligned with brand strategy and performance KPIs.
- Deliver best-in-class content across websites, email, and social media for Retail (B2C) and Foodservice (B2B) brands.
- Inspire creative content ideation and manage production of photography, video, motion graphics, and email copy.
- Coach and lead the Content Specialist in social media management and community engagement.
- Manage Simplot's brand presence across social platforms using tools like Meta Business Suite, LinkedIn, YouTube, and Hootsuite.
- Assist with execution of paid campaigns across Meta, LinkedIn, Google, and email platforms such as Pardot.
- Monitor and report on campaign performance using analytics tools (e.g. GA4, Looker Studio) and refine strategies
- based on insights.
- Collaborate cross-functionally with brand, sales, activation, and design teams to ensure content alignment.
- Manage internal approvals and ensure content meets brand and regulatory standards.
- Build strong relationships with agencies and media partners and stay informed on digital media innovations.
- A Bachelor's Degree, ideally in Communications or Marketing.
- Experience using online platforms, content formats, and digital tools such as Canva and Tribe.
- Familiarity with email marketing and platforms like Pardot (desirable).
- Strong ability to budget, prioritise, meet deadlines, and manage multiple projects simultaneously.
- A solid understanding of digital analytics, with hands-on experience using tools like Hootsuite, Google Analytics, Meta
- Business Suite, Facebook Ads, and Talkwalker.
- A customer-first mindset, with experience developing strategic social media content plans and managing best-in-class content creation.
- A proactive approach to emerging digital trends, technologies, and social media best practices.
- A collaborative and empathetic working style, with strong interpersonal skills and a track record of building positive relationships internally and externally.
- Key strengths in conceptual thinking, problem solving, written communication, and timely decision-making.
Applications close Friday 12th September. Simplot reserves the right to commence recruiting activity prior to closing date.
#LI-AP1
#Li-Hybrid
Job Requisition ID: 23055
Travel Required: None
Location(s): GF Chifley Business Park Office - Melbourne
Country: Australia
Simplot is an equal opportunity employer and encourage Aboriginal and Torres Strait Islander people to apply. If you feel you would be a great addition to our team please apply online today, we would love to hear from you. If you require technical assistance, please email us at
Simplot
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