Marketing Manager

3 weeks ago

Sydney, New South Wales, Australia Trafalgar Travel Full time

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Job Title: Marketing Manager - Oceania - Trafalgar

Bring unforgettable travel experiences to life across Australia and New Zealand.

Are you a passionate marketer who thrives on turning strategy into standout campaigns? Trafalgar is looking for a Marketing Manager, Oceania to lead the charge on regional marketing initiatives and make a real impact in the travel industry.

The Role

You'll lead the execution of global marketing strategies for the Oceania region, ensuring campaigns land with local insight and cultural relevance.

You'll manage and adapt end-to-end campaigns across digital, print, trade and social channels, working with internal global teams and local partners to drive visibility, engagement and ultimately, bookings.

Key Responsibilities

Localise and execute global campaigns for Australia and New Zealand (Oceania)
Deliver effective and locally relevant campaigns that support customer acquisition, brand awareness, and conversion in Oceania
Lead multi-channel campaign rollouts across paid, owned, and earned media
Collaborate with media, trade, and promotional partners to enhance reach and impact
Monitor and report on regional campaign performance, audience engagement and ROI
Support regional activations, events, and incentives
Be recognised as the go-to expert for marketing implementation in Oceania market
Oversee regional marketing budgets and ensure timely delivery of assets
Mentor and guide Regional Marketing Executive

How Success is Measured

Regional Campaign Revenue: Growth in bookings and ancillary revenue per passenger
Regional Frequency: Reach, frequency and engagement across target markets
ROI: Campaign performance vs spend
Execution: Timely, seamless rollout of campaign activity
Budget Management: Effective allocation, management and adherence to regional marketing budgets

We're Looking for Someone Who Is

Bold: You approach tasks and decisions with confidence and a proactive mindset, you are willing to speak up and challenge the status quo.
Adaptable: You demonstrate the ability to adjust effectively to changing environments, priorities, and challenges. Embraces new ideas and approaches with flexibility and openness.
Collaborative: You build strong relationships and work cross-functionally with a consultative, co-creative approach to influence and align others in a fast-paced environment

What You'll Bring

5+ years' experience in marketing or campaign management, ideally within travel, tourism, or consumer brands
Strong understanding of the Australian and New Zealand travel consumer landscape
Proven success in running integrated campaigns across multiple channels
Experience working within global or matrixed organisations
Excellent project management, communication and stakeholder engagement skills
A mindset of coaching and teaching other team members that need support with a solutions-focused approach
A passion for travel and storytelling that connects with customers

Why Join Us?

Career Growth: Opportunity to lead strategic, high-visibility projects and work closely with senior leaders across global functions.
Wellbeing Support: Access to extensive employee assistance and wellbeing programs for you and your family.
Travel Discounts: Generous domestic and international travel discounts for you, your family, and friends.
Learning & Development: Career development and personal growth opportunities.
Love for Travel Benefit: Annual travel credit of $1850 after your first year to use on any core travel brands.
Volunteer Leave: Two days paid leave per year for volunteer opportunities.
Parental Leave: 12 weeks paid parental leave for eligible employees.

Seniority level

Seniority levelAssociate

Employment type

Employment typeFull-time

Job function

Job functionMarketing

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