Programmatic Sales Manager

3 weeks ago

Sydney, New South Wales, Australia Iion Pty Full time

iion is the leading global game advertising platform, reaching brands' ideal customers across all gaming environments. We are ambitious trailblazers, aiming to be an indispensable element in brands' media strategy. We are a growing team of 50+ people, working primarily remote, headquartered in Australia and consisting of teams working across APAC and Europe.

About The Role

As Programmatic Sales Manager for AUNZ based out of Sydney, you will be driving and winning programmatic revenue from agency, brand and platform partners, as well as grow existing agency / brand / platform businesses' programmatic spend.

Role Responsibilities:

  • Prospect, qualify, and close new programmatic business with agency, brand and platform partners
  • Significantly grow existing programmatic revenue book of business
  • Work with the Sales Director to implement sales strategies across various market segments to further accelerate advertiser and business growth
  • Develop and execute strategic sales plans to achieve programmatic revenue targets
  • Build strong relationships with key decision-makers within target accounts, promoting programmatic adoption
  • Effectively articulate the value proposition of game advertising, and our programmatic advertising solutions
  • Collaborate with internal teams (e.g., Campaign Operations, Advertiser Success, Product) to ensure seamless campaign execution and client satisfaction
  • Present live demos of our buying platform 'immersiion' virtually and in-person
  • Manage and track sales pipeline and accurately forecast revenue
  • Participate and lead agency workshops / presentations driving programmatic game advertising adoption
  • Stay abreast of industry trends and competitive landscape within the programmatic advertising and gaming space
Role Requirements:
  • 4+ years of relevant sales experience with 3+ years of experience driving programmatic sales in an agency/advertiser-facing rol e
  • Work closely with the Sales Director ANZ to define a Go To Market strategy, prioritizing based on existing relationships and mid/long-term potential
  • Strong understanding of real-time bidding (RTB), private marketplaces (PMPs), demand-side platforms (DSPs), supply-side platforms (SSPs), Ad exchanges
  • Proven track record of exceeding programmatic sales targets and closing complex deals
  • Excellent communication, presentation, and negotiation skills
  • Proven ability to build strong relationships with internal and external stakeholders
  • Ability to thrive in a hybrid business setting (remote and in office days)
  • Detail-oriented, analytical mindset mixed with an outgoing personality
  • Excellent written and verbal communication skills in English, with exceptional attention to detail
  • Ambitious with values of collaboration, agility, and willingness to challenge the status quo
Good to have:
  • Prior hands-on experience working with DSPs, SSPs, or other AdTech platforms
  • Experience in game advertising sales
  • Prior knowledge of Sales/ CRM tracking tools like Hubspot
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