Marketing Manager

3 weeks ago

Sydney, New South Wales, Australia Software Co ? Full time

Software Co is one of Australia's leading technology and digital product development companies. We work with high-growth startups, ambitious entrepreneurs, and established enterprises to design, build, and scale transformative software products.

From designing and scaling cutting-edge, industry-leading platforms to delivering complex digital transformation projects, Software Co partners with high-growth startups, established enterprises, and forward-thinking founders across a diverse range of industries, including healthcare, e-commerce, construction, finance, property, education, and professional services.

Our work spans custom software development, AI-powered applications, mobile and web platforms, and digital product innovation. We are trusted by medical organisations, fintech ventures, property developers, civil construction suppliers, and global e-commerce brands to bring their digital vision to life.

Now, we're seeking an experienced Marketing Manager to elevate Software Co's brand presence and accelerate the growth of our clients' ventures through strategic, data-driven, and creative multi-channel marketing.

About the Role:

As our Marketing Manager, you will lead the planning, execution, and optimisation of multi-channel marketing campaigns — both for Software Co's own growth and on behalf of select client projects across industries.

You'll work closely with our internal team, external agency partners, and global platform specialists (Google, Meta, and more), and will play a key role in shaping our go-to-market strategies and generating measurable business outcomes.

This is an exciting and dynamic role for someone who thrives in a fast-paced, entrepreneurial environment and has a proven track record in both B2B and B2C campaign management.

What You'll Be Doing

Software Co Marketing Leadership

Drive and execute Software Co's in-house B2B growth marketing strategy across Google, Meta, LinkedIn, and other digital channels.
Oversee brand positioning, messaging, and campaign content aligned with company goals.
Plan and manage marketing funnels, from awareness to lead generation and nurturing.
Manage events, PR opportunities, email campaigns, and podcast promotion as part of our broader thought leadership and content strategy.

Client Campaign Management

Lead and manage client marketing campaigns across various industries — from healthtech and AI to construction and ecommerce.
Translate client objectives into high-converting digital campaigns, growth experiments, and go-to-market strategies.
Partner with client teams to track performance, optimise ad spend, and deliver real business growth.

Performance & Partnership Management

Collaborate with platform teams (Google, Meta, LinkedIn), external agencies, and influencer networks to maximize campaign reach and ROI.
Analyse campaign data to provide regular reports, insights, and actionable recommendations.
Manage marketing budgets and ensure accountability for spend efficiency and performance.

What You'll Be Doing

5+ years of marketing experience with a strong focus on digital performance marketing, B2B growth, and cross-channel strategy.
Hands-on experience managing and optimising Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms.
Experience managing podcast, influencer, and content marketing campaigns is highly desirable.
Strong understanding of marketing funnels, lead generation strategies, and CRM tools (HubSpot, Salesforce, etc.).
Proven ability to manage multiple campaigns and stakeholders in a consultative agency-style setting.
Experience working in tech, SaaS, digital agencies, or startup environments is a big plus.
Excellent written and verbal communication skills, with the ability to distil complex ideas into compelling messaging.
A results-driven mindset and a strong bias for action, testing, learning, and optimisation.

Why Software Co?

Work on innovative products and marketing strategies for both in-house and client brands.
Collaborate with a high-performing team of developers, designers, strategists, and growth experts.
Be part of a growing company with a global client base and ambitious vision.
Enjoy a flexible and entrepreneurial work culture based in Sydney.
Competitive salary, performance incentives, and ongoing career development opportunities.

Ready to Apply?

If you're passionate about performance marketing, strategy, and growth — and want to make a real impact across industries — we'd love to hear from you.

Apply now via Linked in with your resume, a cover letter, and (if possible) examples of campaigns you've led or contributed to.

Seniority level

Seniority levelMid-Senior level

Employment type

Employment typeFull-time

Job function

Job functionMarketing and Sales
IndustriesSoftware Development

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