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Digital Product Manager

1 month ago

Sydney, New South Wales, Australia HCF Australia Full time

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Talent Acquisition Specialist at HCF Australia

About the Role

Reporting to the Digital Product Lead of Acquisition, the Digital Product Manager will play a key role within their assigned domain to drive HCF's broader digital strategy roll out. In collaboration with business and technology stakeholders, the Digital Product Manager will work closely with the Senior Digital Product Manager to own the product vision, strategy and roadmap for the Private Health Insurance business, leading cross-functional squads to drive member and commercial outcomes.

This is an 18-month maximum term contract with potential for extension or a permanent position.

Key responsibilities:

  • Accountable for the commercial sales performance of PHI on HCF's public website, including key online sales journeys, conversion rate optimisation, customer engagement/satisfaction, cross sell activities, and user experience.
  • Develop and implement eCommerce sales strategies that drive revenue growth, increases customer acquisition, and reduces churn.
  • Work and collaborate with cross-functional teams to define and own a digital CRO roadmap which aligns to HCF's broader strategic objectives and overall business/customer objectives.
  • Analyse data to evaluate product performance, identify areas for improvement, and make data-driven decisions to balance the needs of our customers and the business with clear communication and rationale.
  • Define and own the product roadmap and work with multiple teams to align release timings to reduce any dependencies and/or risk.
  • Lead a cross functional squad as the Product Owner through discovery, inception, scoping, backlog prioritisation, delivery, testing and value realisation. Be able to track the performance of new features into market and translate optimisations into commercial outcomes for senior management.
  • Continuous optimization of the digital sales experience from ideation and strategy through to delivery and reporting to drive improvements and growth in-line with digital objectives and priorities.
  • Monitor eCommerce trends and best practices to ensure the company remains competitive in the industry.
  • Proactively identify and own opportunities across various digital projects and initiatives which support audience engagement and sales/revenue growth.
  • Evangelise the digital product vision, mission, and experience at an enterprise level.

About you:

  • 3+ years of experience in Product Management as a Product Owner / Product Manager.
  • Experience in creating a seamless digital sales experience with specialties in user and customer experience, customer journey mapping, design thinking, A/B testing and CRO strategy.
  • Customer obsessed and focused on data-driven decisions, to turn deep customer insights into actions that creates new growth opportunities and solves customer pain points.
  • Exceptional people leadership, collaboration, and interpersonal skills, with a focus on being able to clearly articulate product decisions and influence/inspire cross-departmental teams.
  • A problem solver who can use sound judgement to assess risks, and to lay out your decisions and rationales in a well-structured, data-informed, written narrative.
  • Ability to meet deadlines and deliver against goals with a strong focus on details and outcomes.
  • Proactive, results driven, a thought leader and always curious.
  • Product owner certified not mandatory but highly considered.
  • Experience with Adobe stack (Analytics / Target / AEM) not mandatory but highly considered.

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we've been putting our members and their health first. As Australia's largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

We're united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.

Wellness and work-life balance

  • We'll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
  • 50% subsidy on HCF hospital and/or extras cover
  • 18 weeks of parental leave for all new parents
  • Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
  • Discounts on HCF's products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.

Collaboration and inclusivity

We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.

Continuous learning and growth

We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

Next steps

If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – to discuss.

We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeContract
Job function
  • Job functionProduct Management
  • IndustriesInsurance and Hospitals and Health Care

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