Field Marketing Manager

First Things First - What We Can Offer You Leave to foster personal connections, health & overall well-being Emloyee Assistance Program Generous Parental Leave Program Paid Volunteer Leave Days Public Holiday Exchange Scheme Delicious, free, chef-prepared lunch daily on site Enjoy up to 4 weeks a year of flexible 'Work from Anywhere' timeTalent Referral Program – get rewarded for referring a friend to join our teamCasual dress and relaxed office environment Fun team camaraderie and events Opportunities for career progression and development Diverse training & internal networking opportunities across all of our product lines A range of other fantastic benefitsCheck out our website for more about working at Simpro Group https://www.simprogroup.com/uk/company/careers#positions The Job The Field Marketing Manager is responsible for growing the Simpro Group brand and generating sales leads through developing and executing a highly effective field marketing strategy for Australia and New Zealand.
What You'll Do Strategy: Responsible for supporting our GTM strategy for territory accounts through regional trade shows, webinars, associations, partner led events and exclusive closing events.
Build and execute a comprehensive strategy inclusive of industry association, partners, and publishers Plan and execute programs that build the Simpro brand and create a healthy lead pipeline.
Create and manage the region's budget.
Events & Campaigns: Produce events from concept through completion, including planning, budgeting, managing stakeholders and vendors, execution, staffing and reporting.
Identify opportunities and innovative ways to engage our target audiences through sponsored industry events, trade shows, conferences, etc.
Collaborate with the campaigns team to extend and localize global campaign strategies for regional execution.
Ensure messaging, content, creative, and promotional tactics are tailored to resonate with local audiences while maintaining campaign integrity and driving effectiveness across events and initiatives.
Sales & Marketing Collaboration: Partner closely with revenue leaders, account executives and BDRs on pre-show and post-show strategies to maximize pipeline generation.
Coordinate closely with sales and marketing stakeholders to ensure seamless planning, execution, and two-way communication between teams.
Industry Association & Partnerships: Build and maintain relationships with industry associations, media, event suppliers, publications, partners and community organizations that help meet business outcomes.
Support joint field and partner events that drive shared pipeline and engagement.
Oversee Simpro and Aroflo's presence at relevant industry events including speaking and sponsorship opportunities.
Reporting & KPIs: Define, track and report on metrics, and utilizing this to identify opportunities for continuous improvement.
Forecast, evaluate, and report on program effectiveness and return on investment (ROI) as well as sharing of key learnings and outcomes.
What You'll Bring2+ years B2 B Saa S experience4+ years of proven experience in field marketing and/or events experience in B2 B Saa S, software or technology companies.
Bachelor's degree in Marketing, Business or a related field.
An orchestrator and collaborator while being both tactical and strategic.
Excellent project management and organizational skills with the ability to prioritize and multitask in a fast-paced environment.
Proficiency in leveraging data and reporting tools to drive informed decision-making, including the ability to analyze, interpret, and act upon data insights effectively, is a critical requirement for this role.
Strong analytical skills to assess program and event data and performance, manage budgets, review and optimize strategies.
Excellent communication and interpersonal skills to build relationships across sales, marketing and external vendors and associates.
Experience and ability to work independently while progressing multiple priorities forward simultaneously.
Creative thinking and problem-solving abilities to develop innovative marketing initiatives.
Proficient in Google Suite, Salesforce.com, Asana and Looker.
Ability to travel 20-30% to AU and NZ based trade shows, events and meetings.
Core values required of all Simpro, Aro Flo, Big Change & Clock Shark employees: While experience in the above areas will be highly considered, it's important to note it will be secondary to the person with the right determination, attitude and compatibility.
Our culture and core values are very important to us: We Are One Team We Are Customer Centric We Are Growth Minded We Are Accountable We Celebrate Success Simpro, Aro Flo, Big Change & Clock Shark are equal opportunity employers with a best-of-class onboarding program and supportive team environments.
We embrace and support culture diversity and Equal Employment Opportunity.
Aboriginals, Torres Strait Islanders and minority groups are encouraged to apply..
Visit simprogroup.com/au/company/careers to learn more about us and our values.
We would like to take this opportunity to thank all candidates for their application.*Please note, no agencies will be accepted in the recruitment of this role.
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