Head Of Marketing

Overview Head of Marketing - Richmond role at Build Pass .
Build Pass is a venture-backed Saa S organisation on a mission to innovate within the construction industry.
We\'ve developed a comprehensive construction site operations platform that brings together Builders, Subcontractors, and Workers with the goal of delivering safer and more productive construction sites.
The Build Pass team comes from diverse backgrounds and skillsets.
Industry knowledge can be taught.
We care more about your ambition to learn and desire to join a high-performing team than your familiarity with steel-cap boots and SWMS.
The Opportunity We\'re seeking a strategic and creative Head of Marketing to lead Build Pass\' global marketing strategy and accelerate our growth, particularly in the US market.
You\'ll be a senior leader who thrives at both the strategic and hands-on level - ready to guide the business through its next phase of growth, with a strong focus on product and marketing-led growth strategies.
If you\'re deeply passionate about product marketing, storytelling, and scaling impact through content and brand, we\'d love to meet you.
This Role Is Ideal For a Marketing Leader Who Loves building structure while staying agile Has experience launching features and driving product adoption Understands the nuance of regional GTM strategies Brings strong insight into how marketing can influence growth at every stage of the funnel Key Responsibilities Strategic Leadership — Own and execute Build Pass\'s go-to-market strategy across Australia and the US, balancing brand awareness, pipeline generation, and customer marketing.
Product Marketing & Launches — Lead product positioning and messaging.
Collaborate with product and customer teams to run smooth, impactful launches.
Create the enablement materials that help sales and customers understand the value of new features.
Brand Development — Strengthen our brand presence across owned and paid channels, evolving our visual identity and tone of voice in line with customer needs and market maturity.
Content & Storytelling — Work closely with our Content Producer to create long-standing content that converts, utilising customer case studies, blog content, video, and more.
Team Leadership — Coach and grow a passionate team, giving them room to step up and building a structure that scales with the business.
Regional Expansion — Design and execute marketing strategies for the US market, with a sharp understanding of local compliance, tone, and channel relevance.
Performance & ROI — Define, track, and report on marketing KPIs, continuously iterating to improve outcomes and maximise return on budget.
Qualifications 5+ years of experience in marketing, with 2+ years in a senior leadership role Experience navigating expansion into the US market, ideally with an understanding of state-by-state nuances Deep expertise in product marketing, including launches, positioning, and customer enablement Track record of building and leading high-performing teams in fast-paced environments Experience managing distributed teams across time zones Strong command of tools like Hub Spot, GA4, and AI marketing technologies Excellent communication, cross-functional collaboration, and leadership skills Strategic thinker with a roll-up-your-sleeves approach Who are you? You're a strategic thinker with a hands-on approach to marketing.
You thrive in fast-paced environments and are eager to take on new challenges.
With a few years of experience in marketing, preferably under strategic leadership, you're ready to step into a role that offers growth, impact, and the chance to shape the future of a growing tech startup.
What We Offer A dynamic and inspiring work culture in a rapidly growing startup.
Direct impact on the construction industry through innovative marketing strategies.
A collaborative team environment that values innovation and continuous improvement.
Opportunities for career progression and personal development.
Competitive compensation package with potential to participate in our Employee Share Options Plan ESOP.
Why Build Pass? \"We\'re living in a pivotal era for the construction industry.
There\'s an urgent global need for more infrastructure and housing, an increasing shortage of qualified workers, and a technological revolution driven by AI.
These factors create an unprecedented opportunity to reshape this vital industry.\" Join us in building technology that puts construction professionals first, creating intuitive, connected, and efficient experiences that help teams get home safely and on time.
You\'ll be part of a diverse and passionate team dedicated to building the future of construction.
Ready to build something remarkable? If you\'re excited about leading global marketing for a category-defining construction technology company, we want to hear from you.
Please click the \"Apply now\" button to submit your resume and a brief note on your vision for Build Pass\'s international growth.
If you have any questions, email Job Details Seniority level: Executive Employment type: Full-time Job function: Marketing and Sales Industries: Software Development #J-18808-Ljbffr

---