Senior Brand Manager

2 weeks ago


Melbourne, Victoria, Australia Buscojobs Full time
Since launching in 2022, kit: has rapidly established itself as a modern wellness disruptor at the intersection of skin, health, and body care.
We are seeking a bold, visionary Senior Brand Marketing Manager for a 12-month contract role to advance kit: beyond MECCA and fuel growth through our retail channels.
You will lead the brand with end-to-end ownership, including strategic planning, revenue growth, community storytelling, and creative experimentation.
Collaborating with cross-functional teams and agencies, you will shape and scale the brand's identity, drive performance, and champion innovation that challenges the status quo.
Key Responsibilities: Brand Growth Strategy: Develop and execute strategies to increase awareness and market share across social, web, CRM, and MECCA's retail ecosystem.
Creative Disruption: Bring an entrepreneurial approach to marketing, discovering new ways to redefine engagement and create culturally resonant campaigns.
End-to-End Brand Ownership: Lead campaign development, content strategy, paid media, and in-store experiences.
Digital Marketing: Design and implement full-funnel digital campaigns that are insight-led, brand-building, and ROI-focused.
Commercial Accountability: Manage brand performance through sales forecasting, budget management, inventory partnerships, and ROI analysis.
Leadership: Inspire internal teams and external partners to deliver exceptional brand execution.
Qualifications: Extensive experience in brand marketing within beauty, wellness, or retail sectors.
Proven ability to lead creative and commercial success through multi-channel marketing.
Exceptional storytelling and campaign development skills across social, digital, print, PR, and influencer channels.
Strong commercial acumen with experience managing marketing budgets.
Collaborative leadership style suited to fast-paced, cross-functional environments.
Experience in product development and innovation planning.
Life at MECCA: We prioritize our #Customer First mantra, supported by our values of innovation, collaboration, and adaptability.
Our team is motivated to solve problems, be creative, and have fun along the way.
Benefits include: Professional development and digital learning programs Health and well-being initiatives Reward, recognition, and incentive programs Quarterly product allowances Up to 40% discount for employees and immediate family Join us and be part of the MECCA story, celebrating and surprising our team regularly.
To learn more about life at MECCA Brands, follow us on Linked In@MECCABrands or@lifeatmecca.
For current opportunities, visit our careers page.
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