Performance Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia Macquarie Bank Limited Full time
Our in-house Performance and Media team plays a crucial role in Macquarie's retail banking business, helping reach, engage, and convert customers at scale.
As a member of this team, you'll be responsible for supporting strategic and tactical go-to-market initiatives across performance marketing channels.
At Macquarie, our advantage is bringing together diverse people and empowering them to shape all kinds of possibilities.
We are a global financial services group operating in 31 markets with 56 years of unbroken profitability.
You'll be part of a friendly and supportive team where everyone contributes ideas and drives outcomes.
What role will you play? Your role involves co-developing and managing comprehensive campaigns across paid search, affiliates, and app stores, supporting colleagues across the marketing ecosystem to drive product consideration and customer acquisition.
You will measure campaign performance rigorously, identifying trends and insights that inform strategic decisions and optimization recommendations across multiple channels and touchpoints.
This will help improve the experience and conversion through the acquisition funnel.
You will work closely with digital advertising platforms and internal Data & AI, Digital, and Technology teams.
You will play a key role in identifying, prioritizing, and delivering innovations to our digital advertising program.
What you offer 3+ years of hands-on experience in running performance marketing campaigns across paid search (Google Ads, Bing Ads), affiliates (Canstar, Finder), app stores (Apple Search Ads, Google App Campaigns), and programmatic media buying (DA360).
Ability to manage large media budgets and execute campaigns to drive acquisition volume efficiently.
Proven experience in experimentation and A/B testing: developing test-and-learn frameworks and initiatives to drive conversion (CRO).
Proficiency with data analysis and reporting tools such as Google Analytics, Datorama, and Thought Spot.
High accountability for customer, brand, commercial, and risk outcomes, with great attention to detail.
Ability to work under tight deadlines in a fast-paced environment with multiple priorities.
Experience collaborating as part of cross-functional teams; mentoring or leadership experience is an advantage.
Agency experience is preferred but not essential.
We love hearing from anyone inspired to build a better future with us.
If you're excited about the role or working at Macquarie, we encourage you to apply.
What we offer Wellbeing leave days, bonus leave, parental leave, volunteer leave, gender affirmation leave, wellbeing benefits, salary packaging options, learning opportunities, flexible working arrangements, and support for remote work equipment.
About Banking and Financial Services Banking and Financial Services is our technology-driven retail bank.
You will support clients to achieve their full potential—whether buying a home, growing a business, or investing to manage wealth.
Our commitment to diversity, equity, and inclusion We are committed to fostering a diverse, equitable, and inclusive workplace.
We encourage applicants from all backgrounds and identities.
We provide reasonable adjustments during recruitment and working arrangements.
For support, contact our team during the application process.
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