CRM Marketing Manager

1 week ago

Melbourne, Victoria, Australia New Chapter Talent Full time
A Global Player in the Healthcare / D2C Industry

  • Develop and Implement Customer Journeys / Loyalty & Lifecycle Campaigns
  • A Hybrid (End to End Sole Charge Role) /
An exciting opportunity is currently available for a mid-senior CRM Marketing Manager to create and implement a B2C customer lifecycle strategies and customer journeys that have huge scope to drive growth revenue

The Company:


A global healthcare player in their industry, this organisation manufactures and distributes products globally that make a positive impact on the lives of their customers.

Targeting both the B2B and B2C sector this organisation has a reputation for being the number one market leader within its specialised category.


The Role:


Reporting in the Head of Marketing you will have opportunity to strategically develop and implement customer journeys that will have both a focus on acquiring new customer and retaining customers through broad customer touch points.


Key Responsibilities:

  • Develop and execute engagement and retention initiatives to maximise customer lifetime value
  • Contribute to the development of Customer Journey Mapping
- analysing touch points with the organisation and maximising loyalty and retention opportunities
- manage the end-to-end process from brief to execution and performance analysis

  • Define/refine segmentation and testing strategies across multiple digital and offline engagement channels to optimise marketing spend and maximise consumer revenue
- establishing clear customer segmentation for the brand & the Digital Health Platforms portfolio

  • Create automated triggers based on customer purchase behaviours, as well as content for a userfriendly marketing learning agenda
  • Run A/B tests to improve the channel performance
  • Define marketing metrics that allows for measurement and optimisation at each stage along the pathtopurchase
  • Report on results and use insights to continuously optimise CRM program and digital marketing campaigns

Key Requirements:

years of relevant CRM experience gained from a reputable consumer or reputable CRM or integrated agency; experience in direct to consumer, e-commerce and retail industries advantageous

  • Analytical competency and knowledge of CRM planning and journey building, Customer Lifecycle Management, segmentation and building personalised preference centres
  • Experience navigating large/complex/matrix organisations
  • Strong analytical mindset
  • This is sole charge role, you'll be comfortable developing strategy right through to writing copy
  • A solid work ethic to think innovatively and commercially

The GOOD Stuff

  • Very competitive base + Super + Bonus + Car Allowance
  • Wellness program
  • Discounted Shares program
  • Awesome leadership and team collaboration
  • Salary Sacrifice options
  • 4 x days in the office / 1 x day per week WFH
  • Ongoing learning and development opportunities


This is a fantastic opportunity for a CRM GURU, to really get to work within an end to end CRM role, developing an implementing innovative CRM campaigns, right down to activating copy and post campaign analysis.

**To APPLY for this role, please submit your CV via APPLY NOW

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