Local Area

2 weeks ago

Brisbane, Queensland, Australia Gybe Consulting Pty Ltd Full time
Join one of Brisbane's most highly regarded marketing teams

  • Work across both Australian and New Zealand markets delivering LAM & activations
  • Flexible working environment with ongoing development and future career pathways

The Company
Our client is a large and successful ASX100 retailer with an international presence.

They have operations spanning the globe, they have a strong reputation for providing customers with an exceptional retail experience - whether that is through physical stores or digital channels.

This organisation take great pride in their commitment to customer satisfaction and have made it a core aspect of their business strategy.

Our client recognises that the retail industry is constantly evolving, with consumers expecting more from their shopping experiences.

They are dedicated to staying at the forefront of digital innovation and are constantly searching for smarter and more effective ways to meet the ever-changing demands of consumers.


The Responsibilities
As the Local Area & Activation Marketing Manager, you will be responsible for both activating national campaigns at a local level, working closely with franchisee groups as well as bringing national partnerships to life to build brand exposure and drive revenue where relevant

Key responsibilities include:

  • Lead the planning and execution of the marketing activation calendar
  • Work with existing partners to activate, lead and leverage relationships to drive new customer growth and retention.
  • Identify new partnership opportunities to expose the brand to relevant existing and new audiences to drive sales growth.
  • Oversee the planning and execution of all print activity to leverage major national campaigns. In the process work closely with third party vendors in both Australia & NZ.
  • Activate national campaigns at a local level working with individual states and markets utilising a mix of on and offline channels.
  • Develop local store marketing toolkits and guidelines for franchisees.
  • Develop and implement local area marketing software tools to assist with marketing automation and reporting.
  • Build relationships with franchisees to support their sales and customer growth objectives.
  • Work closely with internal data and analytics teams to provide post campaign analysis and recommendation for future activity.

The Experience Required

We are looking for someone ideally tertiary qualified (or if not, qualified by experience) and spent 3-4 years in local area marketing or brand roles.

You will have the ability to work in a fast-paced environment with the ability to manage and work with multiple internal and external stakeholders.


This role will also require someone who has demonstrated experience in activating and leveraging third party partnerships with strong project management skills and budget management.


On Offer

  • Newly created role delivering exciting activations across ANZ
  • Flexible working arrangements (3 days in office, 2 days remote)
  • Annual bonus of up to 10% of salary
  • A supportive, diverse and inclusive team
  • Gain experience with an international retail organisation
  • Access to a number of unique 'work perks', including lunch when working in the office, regular Social Club and Marketing events, and the ability to give to charity through your pay.
**#SCR-michael-johns

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