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Brand Manager
3 months ago
Get to know us
Techtronic Industries (TTI) is a global organisation and world-class leader in quality consumer and professional products marketed to the home improvement and construction industries.
TTI's portfolio includes market leading brands such as Ryobi, AEG, Hoover, Vax, Kango and Empire.Our local ANZ team has 1200+ employees across all business functions.
We are committed to ensuring our people have a great experience, in addition to an exciting and challenging role we also provide:
- Competitive remuneration package.
- Ongoing training and development to support your career growth.
- Participation in a generous bonus scheme.
- All the tools of trade provided.
- Flexible work options & paid parental leave.
- Generous team discounts on all TTI brands.
What you will be working on:
Due to internal movement, we are currently recruiting for a Brand Manager - Commercial reporting directly to the Senior Brand Manager - Commercial, supporting the broader marketing team and develop brand strategies and brand communication that drive customer acquisition and revenue growth for the brand portfolios of Empire, AEG Powertools and Kango Brands.
What your day-to-day looks like:
- No 2 days will look the same as you activate 3 highgrowth brands across a broad range of marketing channels, with responsibilities including:
- Working closely with the Senior Brand Manager on setting media channel strategy, campaign strategy & management of cross-functional team to execute.
- Working closely with the Senior Brand Manager on brand planning process & setting portfolio priorities.
- Owning the development and execution of gotomarket strategies for New Product Launches, including reporting and optimisation.
- Brand Content Lead, responsible for developing engaging content that boosts consideration with trade customers.
- Working closely with the Marketing and Events Specialist on events strategy & execution.
What you will bring:
- Bachelor's Degree in marketing, digital marketing or equivalent.
- 35 years' experience in brand marketing, brand management, product marketing
- Strong marketing experience building or managing a portfolio of brands, with an understanding of the platforms, channels and strategies that reach target audiences and drive brand performance.
- Sound commercial acumen with the ability to identify commercial drivers and understand the competitive landscape to drive customer engagement and commercial outcomes.
- Strong creative, strategic, analytical organisational and personal influence skills.
