Field Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia FinancialForce Full time

Field Marketing Manager

Hybrid working - Sydney office twice a week

WHO WE ARE
FinancialForce delivers the #1 professional services automation (PSA) and the only customer-centric ERP solution.

We accelerate business value with comprehensive best practices and the most intelligent analytics—all on the leading business cloud platform from Salesforce.

FinancialForce knows that each individual brings something special to the team, exemplifying a diverse and inclusive work environment. We embrace your authenticity and encourage our employees to "Bring Yourself" to work every day

THE ROLE
The APAC Marketing Executive's core function will be to drive pipeline and awareness of FinancialForce via multi-channel channels. This role will communicate the marketing plan to the sales teams in APAC in line with the global team. We are also looking for a metrics-driven marketer with a focus on generating pipeline working with FF sales teams.

This role requires expertise in all areas of Marketing with a strong focus on communications and strong relationship building, as well as creating marketing plans and campaigns that drive business in APAC.


WHAT YOU WILL DO IN THIS ROLE

  • Strong marketing skill set in campaigns, ABM, digital, social media and / or events;
  • Excellent communication and written skills with the ability to localise marketing materials.
  • A selfstarter with the ability to prioritise their work, identify problems, develop solutions, and share information with relevant colleagues/teams to bring about timely resolutions.
  • Drive pipeline through APAC specific marketing planning aligned to sales strategies.
  • Work closely with the Head of Channels for APAC and align with their team to ensure marketing strategy is aligned to the business need of our partners;
  • Plan and manage marketing activities within budgetary guidelines and deadlines.
  • Work with partners to develop joint marketing plans based on market trends and competitors.
  • Provide support in developing marketing strategies and campaigns for the region;
  • Help to localise content specific for the region;
  • Evaluate, track and measure the marketing performance of partners and recommend improvements.
  • Communicate regularly to key internal stakeholders on campaign KPIs.
  • Deliver quarterly results in line with the marketing plan and pipeline goals

WHAT YOU NEED TO BE SUCCESSFUL IN THIS ROLE

  • Minimum 3 years of marketing experience, mainly in technology, professional services, financial services or business services
  • Able to cope with job pressure and changes to projects or timelines.
  • Expected 2x per week at office working with team in CBD, Sydney
  • Excellent communication skills;
  • Good experience of the Salesforce platform as well as products and tools that underpin ABM such as marketing automation
  • Bachelor's degree with equivalent combination of education and experience in Business, Marketing or equivalent;
  • Typically 3 years of directly relevant, handson marketing campaigns or ABM experience

WHAT ELSE WOULD BE GREAT

  • Salesforce and Marketo experience is a plus
  • Proficiency in Google Suite (Gmail, Google calendar, docs, sheets, slides) preferred
  • Global campaigns experience
Get ready to come and make an immediate impact as we continue to ramp sales and marketing to drive growth

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