ANZ Field Marketing Manager

1 week ago

Sydney, New South Wales, Australia Knewin Full time

About Ping Identity:

At Ping Identity, we're changing the way people think about enterprise security technology. With our Identity Defined Security platform, we're building a borderless world where people have total freedom to work wherever and however they want. Without friction. Without fear.

We call this digital freedom. And it's not just something we provide our customers. It's something that drives our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.

We're headquartered in Denver, Colorado, and we have offices and employees around the globe. And we serve the largest, most demanding enterprises worldwide, including over half of the Fortune 100. Because even in the most complex enterprise environments, security shouldn't be a source of anxiety. It should be one of your greatest competitive advantages.

The Field Marketing Manager, ANZ will manage the successful implementation of local campaigns, programs, and events using the latest demand generation methods. A passion for Field Marketing, working side-by-side with Sales and be excited to develop unique events and digital campaigns would be important. You have a background in go-to-market planning, working across multiple teams and act as an advocate for the needs of the market in a fast-changing and dynamic growing company. You will report to the Sr, Marketing Manager, ANZ.

You Will:

  • Manage successful execution of marketing programs to meet pipeline targets including ; webinars, events (physical and virtual), demand campaigns, digital advertising and several other marketing tactics to support the ANZ field sales organisation (some travel will be required)
  • Communicate and educate the Sales teams regarding new and planned marketing
  • Work with Sales and SDR teams to manage lead flow and increase conversion rates at each stage of marketing and sales engagement
  • Use data and analytics to draw insights and improve campaigns; inform team members of performance
  • Support the ANZ Partner Marketing function, delivering GTM campaigns to create pipeline, track status on current activities and results on completed campaigns.
  • Implement multi-channel campaigns that engage our existing customer base audience to up-sell and cross-sell
  • Manage production with our in-house design and web teams, and by our agencies, ensuring execution timelines are met.
  • Work with marketing operations to monitor event performance and implement measures to improve conversion rates at each stage of the buyer journey.
  • Oversee the tracking, allocation and close management of the marketing budgets for your campaigns.

You Have:

  • 3+ years of successful marketing experience developing and measuring integrated marketing campaigns
  • Experience driving lead and revenue growth through creative marketing programs
  • Experience in demand generation mix including email marketing, direct mail, social media, online marketing, channel marketing and webinars
  • Solid project management skills.
  • Data-driven and focused on Return on investment
  • Team player with experience collaborating across departments
  • Can operate with a high level of autonomy and manage complex projects
  • Have B2B enterprise experience
  • Knowledge of using MarTech Tools.
  • Motivated, ready to come to the table with ideas.
  • Bachelor's Degree; Marketing or Business degree

Our Benefits:

  • Parental Leave
  • Commuter offset
  • Superannuation Fund
  • Paid Time Off/Leave Periods

Ping Identity is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.


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