Senior Marketing Manager

2 weeks ago

City Of Stirling, Australia The GPT Group Full time

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We shape leading experiences across office, retail, logistics and student accommodation assets.

We're one of Australia's largest property groups, managing $35 billion worth of assets across the country.

Our sustainable returns from investments come from focusing on what matters most to customers — a great experience and doing good. Every day, our people are driving positive impact for people, place and planet. They're inquisitive, pioneering industry firsts and pushing new ideas to deliver exceptional outcomes.

This passion and expertise creates an employee experience that puts wellbeing, flexibility and opportunity first.

The role

We have a rare and exciting opportunity for a Senior Marketing Manager to lead the development and implementation of the asset marketing strategy for our market leading Karrinyup Shopping Centre.

Karrinyup needs no introduction as WA's premier fashion, dining and lifestyle destination boasting over 300 stores and within close proximity to local beaches and coastal strips.

This is a key, influential role that will take end to end accountability for the successful development and execution of the centre's marketing strategy and delivery of all marketing activity and programming across multiple digital platforms, touchpoints and audiences. You will lead a team of 2 direct (2 indirect) reports and work in close collaboration with the Centre Manager and report to the General Manager, Retail Marketing.

What you will be doing

  • Developing and leading the delivery of the marketing strategy for the asset to deliver market share, traffic and sales in line with targets.
  • Championing the brand and ensure the creative execution and communications effectively delivers on the brand proposition and positioning within the Flagship tier brand expression framework.
  • Driving an experiential activation schedule that positions the asset experience above competitors and drives high levels of customer engagement and NPS.
  • Developing the annual marketing budget for the asset. Set appropriate budgets to deliver the marketing strategy and manage spend appropriately including monthly reforecasting and reporting.
  • Leading the asset analysis of market segmentation, trend themes and motivations of our customer base in order to create compelling and effective campaigns.
  • Utilising data insights to drive and deliver digital and social strategies which drive acquisition and engagement across our owned platforms.
  • Actively contributing to the delivery of the retailer engagement strategy at the asset, (work with Retail Manager, Centre Manager & Leasing to deliver) including retailer meetings to discuss performance and devising strategies to support critical retailers.
  • Coaching and developing the Marketing Manager to effectively execute the identified initiatives within the Marketing Plan and drive their professional growth.
  • Lead, coach and motivating the marketing team as people leader including conducting performance conversations and ensuring training and development plans are in place
  • Working closely with the National Marketing team on the development and delivery of major project initiatives, i.e. Customer Service & Tourism Strategies.
  • Participating in the late-night, weekend and Christmas extended trade Duty Manager roster as required.

What makes you stand out

We are looking for an experienced Senior Marketing Manager with a strong track record of results driven marketing capability across the retail sector. You are commercially astute and a broad generalist with strategic and operational capabilities in digital marketing for campaigns and projects.

As a natural relationship builder, you can work with a diverse range of stakeholders to achieve successful commercial solutions.

You are an influential leader, able to inspire and motivate others to success. You enjoy and are skilled at working with data and are constantly refining your approach in ensuring we achieve optimal, customer focused outcomes.

What makes us stand out

  • Enjoy flexible working arrangements and generous leave options.
  • Experience market-leading parental leave benefits including 22 weeks paid leave for either carer and childcare allowance once you return to work.
  • Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth.
  • Engage in comprehensive Wellbeing programs and benefit from market-leading policies and support tailored to diverse needs.
  • Be recognised by peers through nomination awards and take part in our generous Employee Referral Program.

We know the power of a great experience

  • Ranked 5th in the 2024 Gender Equality Global Report released by Equileap.
  • Achieved number 2 real estate company in S&P Global Sustainability Assessment.
  • Earned a silver ranking in Australian Workplace Equality Index (AWEI) for LGBTQIA+ inclusion.
  • Awarded our fourth consecutive Employer of Choice for Gender Equality citation from the Workplace Gender Equality Agency (WGEA) in
  • Committed to our second Stretch Reconciliation Action Plan (RAP).

GPT offers an inclusive workplace culture and embraces people with diverse perspectives, skills and backgrounds. We welcome applications from First Nations candidates, members of the LGBTQIA+ community, people living with disability and people of diverse ages, cultures and backgrounds.

If this role sounds like you, we want to hear from you. Go for it

Click on "Apply" to submit your application and Sherene from the Talent Acquisition Team will be in touch.

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