Digital Marketing Specialist

1 week ago

Clayton South, Victoria, Australia Bosch Group Full time
Company Description

With a proud history dating back 136 years, the Bosch Group now employs roughly 400,000 people across 165 countries. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected manufacturing. The Bosch Group's strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm.

In short, Bosch creates technology that is "Invented for life." To this day, Bosch remains privately owned, with 94% held by a charitable trust.

Bosch is a rather special company.

The Automotive Aftermarket division of Robert Bosch provides one of the most complete product portfolios globally.

Our range includes Wipers, Batteries, Spark Plugs, Starter Motors and Alternators as well as Braking, Fuel Injection, Ignition and Diesel products.

The Automotive Aftermarket division also encompasses the Bosch Service Centre network, which offers a complete range of diagnostic and repair services along with a wide range of spare parts.


Job Description:

With a proud history dating back 136 years, the Bosch Group now employs roughly 400,000 people across 165 countries. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected manufacturing. The Bosch Group's strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm.

In short, Bosch creates technology that is "Invented for life." To this day, Bosch remains privately owned, with 94% held by a charitable trust.

Bosch is a rather special company.

The Automotive Aftermarket division of Robert Bosch provides one of the most complete product portfolios globally.

Our range includes Wipers, Batteries, Spark Plugs, Starter Motors and Alternators as well as Braking, Fuel Injection, Ignition and Diesel products.

The Automotive Aftermarket division also encompasses the Bosch Service Centre network, which offers a complete range of diagnostic and repair services along with a wide range of spare parts.


We are currently offering an opportunity for a highly motivated and enthusiastic individual to join us as a Digital Marketing Specialist.

This is a permanent full-time opportunity based at our Head Office in Clayton and may involve occasional domestic and international travel.


  • Global employer of choice
  • Key role in the future digital engagement
  • Suit a social media Digital Marketing expert

Position responsibilities will include:

  • Developing and implementing a digital marketing strategy to support business growth.
  • Creating and Executing Digital Marketing Campaigns.
  • Monitor & Optimize success
  • Driving and monitoring performance of all digital platforms, including websites, mobile apps, social media accounts, user database and the CRM.
  • Developing original digital content and localize existing global content for campaigns and digital platforms
  • Responsible for the execution and management of audiences and journeys built in our customer data platform
  • Collaborating with all relevant stakeholders and various teams from the organisation to collect all relevant data, analyse, identify gaps, and create functional requirements for digital platforms

Qualifications:


We are looking for a suitably qualified and experienced professional with the ability to work across multiple business units, manage diverse topics and priorities, establish effective relationships across all levels of the organisation.

To be considered for this position you are required to meet the following criteria:

  • Bachelors in digital marketing & significant experience in a similar role.
  • Excellent stakeholder relationship and management skills
  • Comprehensive understanding of digital marketing
  • Handson experience with a marketing cloud or customer data platform solution (e.g., Salesforce) to build and enrich customer profile for omnichannel marketing
  • High attention to detail
  • Strong technology, analytics and organizational Skills
  • Strong verbal and written communication skills
  • Search Engine and Social Media Advertising,
  • Marketing Automation,
  • Search Engine Optimization,
  • CRM User Segmentation & Personalisation
  • Website CMS, User Database, Google Data Studio,
  • Power BI, SQL, Customer data platform, Google Analytics
Additional Information

We recognise that our employees are our greatest asset. Through the diversity of our business and commitment to personal and career development, we can provide you with new and exciting opportunities so you can achieve your full potential

We offer our employees:

  • The ability to work flexibly
  • Training and development programs to help you reach your full potential
  • 14 weeks paid (or 28 weeks at halfpay) Parental Leave for primary carer (in addition to government paid parental leave)

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