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Lifecycle Marketing Manager
3 months ago
This opportunity
The role of the Marketing Manager
- Customer Lifecycle is to oversee the entire customer journey of the Vodafone Mobile and Mobile Broadband Postpaid base from onboarding to retention. This function is responsible for the development and execution of datadriven strategies to optimise customer engagement, retention, and revenue growth throughout the customer lifecycle. This position requires a strong understanding of customer behaviour, the ability to analyse data, and effective communication skills.
Responsibilities
- Develop, review, and improve the Mobile and Mobile Broadband Postpaid Lifecycle customer journey and communications.
- Develop and implement datadriven strategies to optimise customer engagement, retention, and revenue growth to increase customer lifetime value.
- Monitor, analyse, and report on key performance indicators to measure the effectiveness and performance of datadriven lifecycle initiatives and campaigns.
- Identify data driven opportunities to conduct experiments that can result in profitable commercial outcomes.
- Collaborate with crossfunctional teams such as brand, marketing, channels, insights and analytics, data science and product marketing, to develop and execute campaigns and initiatives and ensure a seamless customer experience.
- Analyse customer usage, feedback, and engagement data to identify customer pain points, trends, patterns, and insights to inform decisions and recognise areas for improvement.
- Stay current on industry trends and best practices in datadriven marketing and customer lifecycle management.
Knowledge and experience
- 5+ years of experience in datadriven marketing, customer lifecycle management. preferably in the telecommunications, financial, or membershipbased industries.
- A bachelor's degree in Business Administration, Marketing, or a related field.
- Strong analytical and problemsolving skills with ability to think strategically.
- Strong understanding of customer behaviour, marketing, retention, and sales.
- Knowledge and experience with marketing automation platforms such as SAS360, Salesforce, Adobe Marketing Cloud, Marketo or Pega.
- Strong project management and crossfunctional collaboration skills.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work independently and manage multiple projects at once.
- Experience working in an Agile approach and using Jira and Confluence are a plus.
- Datamining skills, with experience using SQL, R, or similar tools are a plus but not essential for this role.
Benefits and perks
- Flexible hybrid way of working (from home and office)
- Access to a free mobile plan
- Access to a free NBN 100 plan
- Access to TPG Learning Hub platform and internal development opportunities
- Access to Corporate Partner Discounts
Our TPG Telecom Spirit
We believe in the power of meaningful relationships to support vibrant, connected communities where everyone belongs.
You will join a supportive company that is diverse and inclusive, and celebrates what makes our employees different, as well what brings us together.
We want you to bring your true self to work, and to feel like your contribution matters. We encourage ambition in everything we do, from telco solutions to customer experience, to community impact. You will have real opportunities to take charge and take control.Bolder and better together
We are a 2023 Circle Back Initiative Employer - we commit to respond to every applicant.
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