Head of Marketing

2 weeks ago

Sydney, New South Wales, Australia TPG Telecom Full time
We've only just begun, but what a beginning. In a once in a generation moment, we've brought together powerful brands to create one united force. TPG Telecom has a powerhouse of brands which include Vodafone, TPG, iiNet, Internode, Lebara, AAPT and felix. The latest technology and brave thinking let us connect our people and communities. You could play a role in that. A big one. We invite you to bring your boldness and stand out. You are empowered. Opportunities are plenty for those ready to accept the challenge.

This opportunity


The Head of Marketing leads the development and execution of the overall strategic marketing program for TPG Telecom's Enterprise, Government and Wholesale (EGW) business.

The role is accountable for developing and owning the marketing strategy and objectives, achieving cross-functional alignment of the marketing program and marketing mix, execution of marketing campaigns (brand, segment, product), and management of events, sponsorships and corporate hospitality.


To be successful you will lead a team of marketing and campaign managers, working collaboratively with teams across Product, Sales, Marketing, Finance, Legal and Technology to ensure the strategy and program is successful, and the EGW marketing objectives are achieved.


Responsibilities

  • Ownership of the overall strategic marketing plan for EGW including ambition, objectives, brand purpose, marketing campaign roadmap and marketing mix. This includes crossfunctional alignment with sales, product and executive teams.
  • Increasing brand awareness (NPS) through ATL activities and events
  • Segment
- specific marketing campaigns, in particular to the Small Business market through multi-channel performance marketing techniques

  • Overall campaign funnel performance including achievement of leads and sales targets, and marketing ROI
  • Prioritisation and selection of key events, sponsorships and corporate hospitality opportunities, whilst managing to the agreed overall marketing mix and budget
  • Ownership of the annual marketing budget, tracking of spend against budget and delivering strong marketing ROI
  • Drive continuous improvement to marketing automation to deliver lead generation and nurture, cross sell and base management to the Small Business, Enterprise and Government segments
  • Lead a team of marketing and campaign managers, with strong engagement and alignment to TPG Telecom's Spirit Values

Knowledge and experience

  • 12+ years as a marketing leader including relevant Tertiary qualification
  • Demonstrated team leadership with experience in uplifting engagement and performance
  • Previous experience in delivering growth in the Small Business market
  • Strategic marketing leadership with prior experience in developing and leading a business' overall marketing program
  • Strong commercial acumen with demonstrated record of using insights to deliver customer and business outcomes
  • Demonstrated high credibility and interpersonal skills in order to work effectively with senior business stakeholders across different business units
  • Experience of prioritising according to business demand in a resource constrained environment

Benefits and perks

  • Flexible hybrid way of working (from home and office)
- 'Stay Connected Mobile'
  • Access to a free mobile plan
- 'Stay Connected NBN'
  • Access to a free NBN 100 plan
- 'Your Leave' - an additional 4 days of leave to be used whenever you like - every year

  • Access to TPG Learning Hub platform and internal development opportunities
  • Access to Corporate Partner Discounts

Our TPG Telecom Spirit
We believe in the power of meaningful relationships to support vibrant, connected communities where everyone belongs.

You will join a supportive company that is diverse and inclusive, and celebrates what makes our employees different, as well what brings us together.

We want you to bring your true self to work, and to feel like your contribution matters. We encourage ambition in everything we do, from telco solutions to customer experience, to community impact. You will have real opportunities to take charge and take control.

Bolder and better together
We are a 2023 Circle Back Initiative Employer - we commit to respond to every applicant.

**#LI-Hybrid
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