Acquisition Performance Partner
1 week ago
ABOUT US
To 'Cotton On' to something means to understand or discover the potential of a great idea. As a Group, we've always believed in big ideas matched with a fierce will to bring them to life.
In 25 years, the Cotton On Group has grown to become Australia's largest value fashion group, with seven brands in 17 countries across the world, driven by a team of over 20,000 passionate people, and growing.
We make the most of today and always look to tomorrow for new and exciting opportunities. We get involved, roll up our sleeves and make things happen.Join our team in our shared belief that we can make a difference to the lives of everyone we touch - from our backyard to the world.
ABOUT THE ROLE
We are looking for an experienced and engaging Acquisition Performance Partner to join our Ecommerce team. The Acquisition Performance Partner is responsible for delivering qualified customer and sales growth via paid acquisition channels.
You will develop and maintain the acquisition budgets and agreed performance targets, working with various Group partners to maximise paid channels and deliver profitable sales growth.
You will manage, execute and scale comprehensive paid acquisition strategy across search, affiliate and social channels to drive profitable growth, by identifying and testing new innovative and growth opportunities within the channels to deliver on agreed commercial goals.
You will deliver on reporting and analysis of marketing campaigns and customer data to provide insights, including analysing conversion metrics to determine strategies to extract maximum value from performance marketing channels.
If you are someone who enjoys understanding customer mindsets and are passionate about executing powerful performance strategies that make a difference, then this could be your new role.
SKILLS & EXPERIENCE
- Proven experience in managing and optimising paid digital marketing with a strong foundation in affiliates, paid search and paid social media.
- Creative flair and outsidethebox thinking to create innovative ways to gotomarket.
- Experience leveraging major technologies/platforms involved in delivering digital media programs, such as Facebook and Google advertising, with an ability to pickup new software and technologies quickly.
- Exposure and confidence dealing with external agencies and briefing of creative teams.
- Experience in driving segmentation analysis that drives business success.
- Proven success in delivering a ROAS and growth positive digital marketing strategy.
- Stakeholder Management experience working with internal stakeholders as well as external agencies with a strong focus on customers.
OUR CULTURE
Here at the Cotton On Group our people are at the heart of everything we do. We are surrounded by great minds that inspire us, every single day. We are a close knit bunch who encourage and support each other to achieve big things.
On top of this, we know our future success depends on making responsible decisions.
Through our Cotton On Foundation, the philanthropic arm of the Cotton On Group, we truly believe we can create meaningful change - and that this is the right thing to do.
Our people are our #1 Cotton On Foundation ambassadors and have the opportunity to make a real difference to the lives of thousands of people.
BENEFITS
We are committed to personal and professional development, which is supported by an ever growing and expanding structure.
We believe our people deserve the best space to their best work and to support this we provide:
50% team member discount for all of our 7 brands.
A world class office with a state-of-the-art Wellness Centre featuring spa therapists, holistic health experts and free fitness classes (think reformer Pilates classes, personal training sessions, yoga studio, spin room and run club)
A brand-new childcare centre onsite - incredible facilities, indoor and outdoor play areas, subsidised cost, and your kids are right next door
- The Beckley, our in-house café with chef prepared healthy meals, coffee and snacks. You can also grab a nutritious take home meal, taking the stress out of dinner time.
Flexible working - enabling you to find the right working rhythm to be at your best.
Competitive salary packaging - ensuring we are constantly benchmarking to industry.
On-site concierge, let us help you get your life sorted with dry cleaning, car wash and more.
An Employee Assistance Program for you and your family.
Returning from maternity leave (or primary carer parental leave)? Work part-time and get paid full-time for 2 months, all part of supporting you during your transition back to work.
Do you have a dog? Bring them into the office. We love them
ABOUT US
ABOUT THE TEAM
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