Digital Marketing Specialist

1 week ago

Sydney, New South Wales, Australia Tilray Full time

Digital Marketing Specialist - Sydney, NSW

(Hybrid)

_About Tilray Brands Inc._

  • Tilray Brands is a leading global cannabislifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better one person at a time by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray's mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and wellbeing through highquality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray's unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hempbased foods, and alcoholic beverages.
  • Looking to develop your career at the forefront of a rapidly expanding industry?_

_Job Summary:
_

Responsibilities:

  • Develop and execute the Australia and New Zealand digital strategy as well as translate national plan to local plans through collaboration with the inmarket commercial team.
  • Owner for development of print and digital resource for channel partners, healthcare professionals and the medical sales team.
  • Owner for Salesforce campaigns, including Healthcare Professionals, Pharmacies, Cananbis Clinics and Distributors
  • Proactively anticipate customers' needs generating the right insights.
  • Monitors rollout of digital campaigns by setting up trackers with goals and KPIs (e.g. engagement, conversion, signups, open rates, site traffic, etc.) and collects observations on trends and suggestions for improvement.
  • Serve as the point of contact for all digital marketing requests and to manage relationships with partner marketing agencies
  • Identifies trends and insights, and optimizes investment and performance based on the insights.
  • Proposes creative strategies through digital marketing.
  • Collaborates with other functions to create new content for our digital campaigns.
  • Takes the lead on ensuring all collateral and digital channels are in compliance with internal policies and follow external regulations.
  • Ensures that the planned activities are implemented effectively and inline with predefined goals.
  • Other duties as assigned.

Qualifications:

  • Degree in marketing or a related field
  • Educational background in Digital Marketing and Strategy will be highly considered;
  • 24 years' experience in digital marketing;

Key Experiences/Capabilities:

  • Proven working experience in digital marketing, preferably but not exclusive to healthcare related contents
  • Deep understanding of Digital Marketing strategy and tools, specifically how to design, set up and execute digital organic/paid marketing campaigns.
  • Experience in the management and optimization of social media accounts on relevant platforms
  • Proven experience in the development and implementation of multichannel campaigns
  • Passion for medical cannabis industry
  • Proven ability to exceed targets and overcome obstacles
  • Able to work both with autonomy and in team work in order to create, execute and implement action plans
  • Fast learning and eagerness to acquire new expertise; Seek to anticipate and communicate current & future trends
  • Strategic thinker
  • Excellent organizational and planning skills
  • Strong understanding of customer needs
  • Team Player, collaborative, disruptive, innovative and creative mindset
  • Good communication skills in presentations and facetoface communication in order to create messages and convey them appropriately
  • Open minded and open to changes and capability of adapting to new environments;
  • Project management skills, well organized, flexible

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