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Email Communication Specialist
4 months ago
- Excellent senior management team with great leaders and mentors.
Overview
Responsibilities
- Optimise campaign performance through A/B testing
- Implement customer lifecycle strategies including use of customer segmentation to develop, maintain and optimise the overall customer journey and performance.
Reporting
- Constantly reviewing campaign and journey performance, providing insights and recommending improvements
- Define, implement and automate omnichannel communications and touch points to improve lead nurture, service provided, retention, engagement and the overall customer experience.
Skills
- 2+ years in experience working in digital, managing customer communication with a proven track record with delivering high performing CRM campaigns
- Excellent copy writing skills (content creation desirable)
- Basic knowledge of HTML advantageous
