Marketing Executive

1 week ago

Sydney, New South Wales, Australia SEA LIFE Full time

Roles & Responsibilities:

We have a unique opportunity to join our passionate team as a Marketing Executive at SEA LIFE Sydney Aquarium, WILD LIFE Sydney Zoo and Merlin Annual Pass.


Based in our Business Support offices at our Darling Harbour attractions, you will be reporting to the Marketing Manager for SEA LIFE Sydney Aquarium, WILD LIFE Sydney Zoo and Merlin Annual Pass, and will be responsible for executing the brand marketing plans across our two animal attractions and annual pass product to achieve admissions volume & revenue and sales targets.


Through an understanding of all elements of the marketing mix, you will execute the marketing plan in collaboration with the Marketing Manager to target our core audiences with relevant campaigns and products in line with customer insight, to maximise consumer awareness and visitor numbers to SEA LIFE and WILD LIFE attractions in Sydney, as well as drive sales of our annual pass product.


You will work closely with the wider ANZ Sales & Marketing Teams, including e-Commerce, Trade Sales, and Public Relations, as well as the onsite Operations and Commercial Teams to coordinate the marketing mix, and achieve our brand strategy.

Meeting deadlines, possessing strong attention to detail, as well as excellent interpersonal skills will be the keys to success for this role.

You will be diving deep into a unique marketing role where no two days are quite the same. Whether that be working alongside our curatorial teams to plan and promote our incredible ocean environments, communicating our amazing conservation initiatives or launching fantastic new products and campaigns at our two iconic attractions - a fast-paced but incredibly fun challenge awaits

Qualifications & Experience:

You are a passionate, digitally savvy marketeer who is looking to take their marketing career to the next level.

A love for visitor attractions, travel, and tourism is essential for any of our roles, and you will need to have passion for delivering truly memorable experiences to our guests.

To truly shine in this position, you will also have:

  • 35 years of relevant marketing experience
  • A Bachelor's degree in Marketing, Advertising, Communications, or a related field
  • Prior team management experience, driving teams to deliver on key marketing strategy
  • Strong organisation skills
  • Excellent communication skills, including written and verbal
  • Creative and strategic thinker, looking to identify innovative new ways to promote our attractions and products.
  • Good relationship builder, able to liaise at all levels, including external suppliers
  • Be creative and thrive on championing new initiatives within and beyond scope of position

Benefits:

  • Flexible working policy
  • Corporate benefits such as free entry to all our attractions WORLDWIDE
  • Other external and internal discounts such as 25% off in our stores and cafes
  • Additional Leave, including birthday, wellbeing, and volunteer leave to give back to a cause you care about
  • Opportunity to be involved with our Diversity & Inclusion initiatives, including our Reconciliation Action Plan
  • Domestic and global opportunities to expand your skills and grow your career in the long term, including internal and external professional development courses
Perhaps the biggest benefits of joining us, however, are the amazing opportunities to advance your career.

Merlin is a large, global, expanding business, so for a high-reaching and dedicated individual looking to go much further with their career, we can provide the opportunities and the support to help you realise your potential.


Who are Merlin Entertainments?

Merlin Entertainments is the company behind iconic brands like SEA LIFE, Madame Tussauds, LEGOLAND, and Peppa Pig World of Play.

We operate in over 120 attractions across 25 countries, delivering memorable experiences to nearly 65 million visitors a year.

We're the leading operator of visitor attractions in Australia and New Zealand, with 10 attractions, including SEA LIFE, WILD LIFE, Madame Tussauds, and the Fly Treetop Adventures, amongst others.


Pay Range:
Competitive

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