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Brand Director

3 months ago

Sydney, New South Wales, Australia Lion Inc Full time
Built on the brave ideas of true pioneers Lion has been breaking new ground for almost two centuries.

The legends of our past continue to inspire Lion today, we encourage entrepreneurs and innovators and have welcomed many into our pride, always ensuring they have the freedom to do what they do best.

We're excited to bring to the market a very rare opportunity.

We're on the hunt for an experienced Brand Director to lead our Core Beer portfolio providing transformational leadership across our iconic brands.

This portfolio is Lion's biggest and has some of Australia's most iconic brands like XXXX, Toohey's and Hahn.
We're looking for the best of the best.

Reporting to our Marketing Director AU this role will be tasked with setting the strategic direction for the portfolio, ensuring our brands are truly embedded into Aussie culture and driving sustainable brand growth.

You will be a pivotal leader driving a team of passionate, creative individuals dedicated to excellence.

Of course, you will have the technical and leadership skills but, as importantly, you are courageous, curious and have the conviction that we can win in this category.

You have proven experience in brand transformation and execution of a strategic vision, along with a growth mindset and willingness to challenge the status quo.

Your ability to influence and confidence in dealing with senior stakeholders, internally & externally, will be key to your success.

This is an outstanding opportunity to make your mark in a dynamic category.
What you will need on day one

  • Demonstrated senior strategic leadership experience in a similar role, with a proven track record of driving results and fostering team growth.
  • Extensive experience managing complex brand portfolios and navigating challenges with strategic insight and vision.
  • A fearless approach to transformation, with the ability to inspire and empower your team to embrace change and drive results.
  • A passion for strategy and creativity, with a deep understanding of market trends and consumer behaviour.
  • Demonstrated 'make it happen' experience, showing grit and resilience What to expect from us: We're proud of our diverse workforce, acknowledging our people for the unique individuals they are.
When it comes to flexibility, we understand that one size doesn't fit all.

Our flexible working program, Lion Flex enables us to work in ways that support our lifestyle to help us balance our career with the other important things in life.

This is a rare opportunity to play a critical part in the business and make a tangible impact.
Even more, you'll enjoy a culture focused on personal development, sociability, and wellbeing.

Don't Settle for Ordinary – Explore your career with Lion We are committed to diversity, equity, and inclusion, and leveraging unique perspectives to innovate and grow.

If you need specific support or accessibility adjustments during the recruitment process, please reach out to us via

This includes supporting transgender and gender diverse applicants as we understand the unique challenges and concerns these individuals might have.

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