CRM Manager

2 weeks ago

Adelaide city centre, South Australia BespokeHR Full time
An exciting opportunity to join a fast growing, e-commerce business.

  • Focus on high growth across a national network
  • Inspiring, environmentally conscious products to work with
  • Full time, based in Adelaide Market Area

Who the Company is?


Transworld Enterprises is a growing family owned Australian omnichannel jewellery retailer with 45 stores, 5 websites and 500 + employees across Australia.


They trade under the retail store names of Shiels Jewellers and Grahams Jewellers (Adelaide only) as well as digital only brands Watch Depot, Luminesce and Silver Chic.

Their Store Support Office is located in the Adelaide CBD.


Transworld Enterprises is on a transformational journey to evolve and grow their brands and create a memorable digital and in-store experience for their customers.

As part of this, a fantastic opportunity has arisen for a passionate Customer Marketer.

They pride themselves on providing an extensive range of jewellery that embodies great design, impeccable quality and durability. Their prices are so competitive they enable them to maintain their reputation as a leading jewellery retailer in Australia.


Whatever the occasion, building strong relationships and loyalty with a growing database, as well as providing quality jewellery and service, is at the core of the Shiel's philosophy.


Who they are looking for:

  • Email campaign management
  • Database growth and engagement
  • Performance optimisation
  • VIP/Loyalty program management
  • Customer LTV growth
They are looking for an experienced CRM Manager who is a magician at building 'if this that occurs'.

Key responsibilities:

  • Lead the development of customised offers for different spends.
  • Identify less engaged audiences and create action plan to engage and convert.
  • Manage logic and build of segmentation strategies to maximize conversion, retention, and purchase frequency.
  • Maintain the links and integration between key tech stacks that support customer segmentation.
  • Seek new ways to collect first party data to deliver new segmentation opportunities.
  • Manage data privacy requirements within the marketing / sales data ecosystem.
  • Conduct A/B testing to identify best practice techniques to implement in overarching strategy.
  • Report on and maintain competitive open, click, and placed order rates in line with industry and business benchmarks.
  • Own strategic direction for the Ecommerce Loyalty/VIP program.

To be successful in this position you will have**:

  • Experience in a fast-paced consumer marketing and sales environment
  • Worked with a database of a minimum of 100,000+
  • Experience in using data to develop effective customer segmentation and targeting strategies
  • Concise reporting and analytics skills

You will bring a genuine excitement to further enhance your career with an industry leader which is constantly innovating and be:

  • Highly curious
  • Action oriented
  • Results focused
  • An expert multitasker and able to work accurately at pace and
  • A team player

Why Transworld?

  • Get to work with great products every day that enhance life's moments
  • Great staff discounts
  • Career development
  • Work with a killer tech stack with continual investment in tools
  • Positive, fun, supportive, driven culture
  • The best paella days

Excited yet?
For further details or a confidential conversation, please contact Paulette Kolarz on

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