Reporting and Analytics Manager

1 week ago

Melbourne, Victoria, Australia Wesfarmers OneDigital Full time
Are you interested in joining the dream team at Wesfarmers OneDigital?

Good call.

We're an exciting new digital enterprise with big ideas, supporting some of Australia's most trusted and iconic brands focussed on making lives better for people all around Australia.

We're well on our way towards bringing the best of digital and data possibilities together to create more personalised shopping experiences for customers across our retail brands.


We're continuing to bring the best talent and skills under one roof, working together and across disciplines to build amazing experiences for our customers.

We continuously feed off each other's insights, talents and capabilities, because we are a business that thrives on open collaboration and a shared vision of positive, fun and rewarding experiences.

With plans to transform the Australian retail and industrial landscape, comes a big responsibility. We see a future where we are leaders in the data and digital space. It's why we've been working hard to accelerate the development of data, digital and analytics capabilities across our businesses.

We're focused on harnessing the power of data and transforming it into meaningful insights that enhance our customer experience, strengthen our businesses, and help them pursue new growth opportunities through our Shared Data Asset (SDA).

The SDA is designed to harness the combined power of customer data across our iconic Wesfarmers brands, including Bunnings, Kmart, Target, Officeworks, Catch and Priceline.

Our talented and agile team co-create and solve complex problems. It's innovation, to create better experiences for our customers.

It's adding real value, that supports decision making across the Wesfarmers Group, and its transformational work, that'll change the industries we operate in.


As the Reporting and Analytics Manager, you will be responsible for overseeing the ongoing development, build-out, and maintenance of the OneDigital analytics platform for analytics, insights and reporting purposes.

This role will play a key part in supporting business decision-making by providing actionable insights through data analysis and reporting.

You will lead a team of data and reporting analysts and collaborate with cross functional teams to identify opportunities for product improvement, understand user behaviour, and drive data informed decision making for the OnePass program and broader Wesfarmers customer insights.

You will be collaborating with data consumers across OnePass to lead the design, build and maintenance of great data and reporting products.

You'll also work alongside the data platform team to ensure that you have the tools you need and to optimise our data models.

In this role, you will lead the evolution of a comprehensive and easy-to-use, self-service reporting platform that democratises data and creates a space where your colleagues are able and eager to answer their own questions.

Your team will also be users of this platform, designing, building and maintaining critical performance reports to drive improved decision-making through easy access to data.


What you'll be doing

  • Develop and execute a comprehensive analytics strategy aligned with business goals. Identify key metrics and indicators to measure marketing and product performance in order to enhance member engagement and experience
  • Lead the analysis of member behaviour to drive commercial outcomes from product, marketing, and finance initiatives. In effect creating clarity over results to drive future decision making.
  • Collaborate with product manager, designers, engineers and other stakeholders to understand their needs, define analytics requirements and drive data informed product decisions. Act as a trusted advisor and advocate for the use of data in the product development process.
  • Deeply understand user behaviour through comprehensive analysis of behavioural and transactional data. Identify opportunities for improving the OnePass member experience, optimising product features, and increase member engagement and retention
  • Lead and mentor a team of data and reporting analysts providing guidance, training and support to ensure their professional growth. Foster a collaborative and innovative team culture than emphasises continuous learning and development
  • Oversee the development and maintenance of dashboards, reports and visualisations that track product performance, key financial metrics and communicate findings to stakeholders. Ensure timely and accurate reporting of key metrics to support decision making and ensuring documentation is up to date and easy to use. Champion awareness and advocacy of analytics, in part through clearly and concisely explaining analytics approaches and techniques to nontechnical audiences.
  • Initiate, develop and maintain relationships with senior stakeholders, proactively collaborating to determine and anticipate needs, and deliver highlevel complex investigative and analytical

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